Power Decisions Group, led by Tom Brown, is a market research company focused on marketing strategy. Using market research and decision clarification tools, we stay focused on your decision-making agenda. We help your company search benefit from the right marketing research information for uncovering marketing strategy solutions that work. We research, evaluate, and facilitate as you go to market to grow market share and enhance your competitive position.

Work History

Work History
Jul 1998 - Present

Senior Consultant

Power Decisions Group, Inc.
With extensive experience in management consulting Tom Brown leads Power Decisions Group. He holds an MBA from The UC Haas School of Business at Berkeley where he specialized in marketing strategy and branding. He has held management positions in two Fortune 500 companies and participated in the formation of three start-up companies. He founded and led a major marketing research firm where he designed and managed a broad range of management studies. Tom's special expertise is working with clients in opportunity scanning and strategic decision clarification; and then identifying the "must have" intelligence needed.
1997 - 1998

Director,Marketing Intelligence

Micron Electronics Inc.
1984 - 1997

Founder & President

Marcept Consulting and Research, Inc.
Full service marketing research firm with national field service facilities for phone interviewing and focus group studies. Boise, Idaho based firm soon established as the leading marketing research firm in the Pacific Northwest. Conducted corporate image, community relations, new product and pricing studies for banking and financial services, technology, utilities, manufacturing, and service firms. Conducted studies used as legal evidence in banking, public utilities, hospitality, and mining industries.
1989 - 1994

Board Member

Beacon Light Products
As member of Board of Directors of this HP spawned start up, gave guidance to marketing and product strategy, including partnership presentations to worldwide electronics firms such as Phillips and General Electric. As board member, negotiated hire of first outside CEO.


1980 - 1982


University of California, Berkeley - Walter A. Haas School of Business
1976 - 1980

University of Redlands