Sarah Lasky

Sarah Lasky

Work History

Work History
Sep 2009 - Present

Assistant Account Executive

Access Communications Public Relations

• Develops written and print materials including press releases, blog posts, social media, marketing collateral and messaging used in agency-wide outreach.• Manages several on-going team materials including daily client reports, weekly trackers and monthly activity reports, among others.• Builds strong relationships with teams, clients and media and serves as day-to-day contact for consumer and technology accounts including PayPal and California Closets.• Provides creative and analytical recommendations to clients on a daily basis.• Participates in new business pitches and helps develop presentation materials.• Managed PayPal company b-roll from conception to completion for use in national broadcast segments.• Assists with event tour logistics and coordinating of product press kit mailings and briefing books.• Develops comprehensive media lists and editorial calenders.

Aug 2008 - May 2009

Intern

Sports and Entertainment Marketing Course -Lehigh University

Lehigh Dept of Athletics, Marketing Men’s & Women’s Basketball• Helped increase attendance and set one game record attendance from prior year.• Developed marketing strategy for the 08-09 Men’s & Women’s Basketball season.• Implemented promotions and communications plans for the student target market.Parkettes National Gymnastics Training Center - Website• Redesigned website to attract interest and upgrade brand image of training center.• Created storyboard and structural map using OpenMind software.

Jan 2006 - May 2009

Assistant to Director of Media Relations

Sports Media Relations Department -Lehigh University

• Created game notes, rosters, and press releases, among other written projects.• Designed athletic publications using InDesign software.• Managed website and updated historical record archives using Microsoft Excel.

May 2008 - Aug 2008

Intern - Promotions Department

94.5 WPST Radio

• Coordinated, planned and worked local events.• Interacted with listeners on a daily basis through station contests.• Assisted with ad and event proposals for various products and artists.

Education

Education
2008 - 2008

Study Abroad Spring 2008

Temple University - Rome

Studied Italian language, design and popular culture of Italy.Traveled extensively throughout Italy, France & Spain.

Interest

Sports

Baking

Traveling

Arts & CraftsMath

Skills

Skills

Twitter

Cision

Microsoft Excel

Microsoft PowerPoint

PhotoShop

Social Media

Twitter, Facebook, etc.