Joe Chabala

Summary

Harding working, creative marketing professional with vast experience in the fields of radio promotions, marketing, public relations,broadcast journalism, web design and graphic design.  A pop culture junkie who thrives on the challenge of juggling multiple projects.  I have a strong social conscience and strive to use my talents to encourage improvements in my community.

The Wild World of Promotions

Work History

Work History
Oct 2007 - Present

Promotions Manager

Buckley Radio Monterey

KWAV – KYZZ - KIDD

Increased the visibility of three radio stations serving  Monterey, Salinas and Santa Cruz through development of a strong promotions team and marketing plan for each radio station. Developed a community campaign leading to increased community discussion about the fight against gang violence in the city of Salinas.The Enough campaign gained media notoriety and community widespread support.

Oct 2006 - Sep 2007

Promotions Manager

Buckley Radio - Bakersfield

KLLY – KKBB– KSJM - KNZR

Worked as liaison between Sales Department and Programming Department to create opportunities to increase station visibility in the community and company revenues.Guerrilla marketing efforts were responsible, in part, for elevating radio station Groove 99.3 to a leader in the market and lead to the demise of its competitor. 

Jun 1995 - Mar 2007

Public Relations Manager

Jeffery Scott Advertsing

Managed public relations activities for agency’s 40 diverse clients. Developed press relationships for clients in the fields of health care, community development and entertainment.

Mar 2003 - Sep 2006

Marketing & Promotions Manager

Citadel Broadcasting - Spokane

KBBD, KZBD, KDRK, KEYF, KJRB-AM, KGA-AM, KEY-AM

Hired by competitor to restructure the Promotions Department to run more effectively.Managed promotions staff of 11 and volunteer street team of 25.Helped successfully launch and brand 103 BOB FM with limited budget resources. Established Citadel Broadcasting as a promotions leader in the market.

May 2000 - Feb 2003

Marketing & Promotions Manager

Clear Channel Radio - Spokane

KISC, KIXZ, KCDA, KKZX, KQNT, KAQQ

Developed and trained promotions team six and served in department head role as these six radio stations transitioned into day to day operations under one roof.Worked closely with NTR Department to develop and implement large-scale, community wide festivals and community events

Apr 1997 - Apr 2000

Promotions Manager

Mondosphere Broadcasting

KFRR, KJFX, KWOL

Responsible for building brand awareness for these three diverse radio stations -- alternative rock, classic rock and classic country.Helped organize and implement outdoor alternative rock music festival featuring Sugar Ray, Fiona Apple and other nationally known acts.  The festival drew 10,000 listeners.

Mar 1991 - Jun 1995

Public Information Officer

Fresno Metropolitan Museum of Art, History and Science

Responsible for building awareness for Museum’s changing exhibitions in of art, history and science.Managed press relationships and created community events for Museum. Lead writer for monthly member newsletter. Lead volunteer marketing committees to develop strategies to effectively promote exhibitions as diverse as robotic dinosaurs to Italian Masterpieces. Helped launch a children's science center within the Museum.

Feb 1980 - Feb 1991

General Assignment Reporter

KFSN TV ABC 30

Covered various breaking news stories for the ABC Owned and Operated television station.

Education

Education
Jan 1980 - May 1985

BA, Journalism

California State University, Fresno

Writing Samples

Skills

Skills

Copywriting

Experienced in writing copy for broadcast production and websites.

Staff Training

Experience training and managing team of on-site promotions representatives to include proper customer and client relations 

Event Planning

Experienced in in all phases of planning and executing large scale events such as outdoor music festivals to small, intimate gatherings.  

Web Design

Proficient in web design applications such as Site Grinder and Dreamweaver.  Basic knowledge of html.

Adobe Creative Suite

Well versed in all programs in this suite of graphic arts programs including Photoshop, Illustrator and Dreamweaver,