Harding working, creative marketing professional with vast experience in the fields of radio promotions, marketing, public relations,broadcast journalism, web design and graphic design. A pop culture junkie who thrives on the challenge of juggling multiple projects. I have a strong social conscience and strive to use my talents to encourage improvements in my community.
To launch the new 103.9 BOB FM, I took 30 junker cars, painted them bright yellow,flipped them on busy Spokane street corners. After causing quite a stir for two days, we then placed signs telling drivers they'd "Flip Over the new 103.9 BOB FM".
The Wing Girls get ready to host the Wing Bowl hot wing eating competition during a party for the Big Game.
Listeners will do the craziest things for prizes. How about head first into a Sink o Mayo on Cinco de Mayo!
Promotions Department outshines competition at a Spokane country music concert by giving away Free t-shirts.
Hundreds of people gather as we giveaway a new Mazda for all stations at Citadel Broadcasting in Spokane
Groove 99.3 listeners from Bakersfield party big time on the Groove Cruise to Mexico.
Oct 2007 - Present
Buckley Radio Monterey
KWAV – KYZZ - KIDD
Increased the visibility of three radio stations serving Monterey, Salinas and Santa Cruz through development of a strong promotions team and marketing plan for each radio station. Developed a community campaign leading to increased community discussion about the fight against gang violence in the city of Salinas.The Enough campaign gained media notoriety and community widespread support.
Oct 2006 - Sep 2007
Buckley Radio - Bakersfield
KLLY – KKBB– KSJM - KNZR
Worked as liaison between Sales Department and Programming Department to create opportunities to increase station visibility in the community and company revenues.Guerrilla marketing efforts were responsible, in part, for elevating radio station Groove 99.3 to a leader in the market and lead to the demise of its competitor.
Jun 1995 - Mar 2007
Public Relations Manager
Jeffery Scott Advertsing
Managed public relations activities for agency’s 40 diverse clients. Developed press relationships for clients in the fields of health care, community development and entertainment.
Mar 2003 - Sep 2006
Marketing & Promotions Manager
Citadel Broadcasting - Spokane
KBBD, KZBD, KDRK, KEYF, KJRB-AM, KGA-AM, KEY-AM
Hired by competitor to restructure the Promotions Department to run more effectively.Managed promotions staff of 11 and volunteer street team of 25.Helped successfully launch and brand 103 BOB FM with limited budget resources. Established Citadel Broadcasting as a promotions leader in the market.
May 2000 - Feb 2003
Marketing & Promotions Manager
Clear Channel Radio - Spokane
KISC, KIXZ, KCDA, KKZX, KQNT, KAQQ
Developed and trained promotions team six and served in department head role as these six radio stations transitioned into day to day operations under one roof.Worked closely with NTR Department to develop and implement large-scale, community wide festivals and community events
Apr 1997 - Apr 2000
KFRR, KJFX, KWOL
Responsible for building brand awareness for these three diverse radio stations -- alternative rock, classic rock and classic country.Helped organize and implement outdoor alternative rock music festival featuring Sugar Ray, Fiona Apple and other nationally known acts. The festival drew 10,000 listeners.
Mar 1991 - Jun 1995
Public Information Officer
Fresno Metropolitan Museum of Art, History and Science
Responsible for building awareness for Museum’s changing exhibitions in of art, history and science.Managed press relationships and created community events for Museum. Lead writer for monthly member newsletter. Lead volunteer marketing committees to develop strategies to effectively promote exhibitions as diverse as robotic dinosaurs to Italian Masterpieces. Helped launch a children's science center within the Museum.
Feb 1980 - Feb 1991
General Assignment Reporter
KFSN TV ABC 30
Covered various breaking news stories for the ABC Owned and Operated television station.