It is rare that one single person can ever truly have responsibilty for anything in a large Company however Global gave me a unique freedom that took advantage of my versatility and energy to allow me to make a real and lasting contribution to their business.
Once the Company had decided that they wanted to develop a portfolio of factored brands alongside their own products - they allowed me to form and head that division.
I was responsible for the exclusive importation, sales and distribution of Tsingtao Beer, Carib, and Viru.
In 2007 the company asked me to head up and form an exclusive spirits division. This involved managing the relationships and contractual obligations with some of the largest Spirits companies in the world and these included Diageo, Belvedere and Ypioca.
I personally took responsibility for the marketing launches of Ypioca, Goldschlager, Myer's Rum and Sobieski Vodka and drove their sales through the sales team and other routes to market.
Once the Spirits division had been established and stabalised it was time for it to be merged into the Global Brand business as a whole.
This division has gone from strength to strength and Global are now seen as one of the leading brand builders available to International spirits companies wishing to enter or develop the UK markets.
Although I left the business to pursue other interests in January 2009 we still retain a strong relationship and I still help out from time to time.