Principal and General Manager
Cornerstone Marketing Group
Founder of dynamic sales organization with the mission of increasing sales revenue for clients by delivering targeted, dynamic internet marketing and website development services. Represented “Best of Breed” solutions from partners such as ThomasNet.com and other 3rd party vendors. Scope of executive leadership position includes operating management, sales, marketing, accounting and human resources.
·Grew business to 200+ clients in the New England area yielding $4m in annual sales revenue
·Achieved double digit new business growth and 90+% client retention
·Established new business through innovative and aggressive marketing campaigns, including telemarketing, direct mail and targeted in-person seminars
·Devised cross-selling and up-selling strategies to increase revenue from installed client base while enhancing core value proposition
·Client base spans small & medium sized manufacturing product & service companies to large National firms such as: American Power Conversion; PTC; Thermo Fisher