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Bill Griffin has a passion for communication particularly in social media and internet marketing for business development. He's an entrepreneur in online media and social networking technology. Bill's a blogger, consultant, actor, public speaker and Improv coach. Bill loves connecting people both on and off line and creating dynamic special events. Highly organized and conscientious with talent to adapt quickly to new and evolving situations. Outstanding interpersonal communication skills to cultivate a win-win rapport with clients, corporate management and out-side contractors to maximize revenues.Proficient in social media marketing, internet marketing, promotional writing, email marketing, public relations, SEO, SEM, tracking ROI, research, online advertising (pay per click), Google AdWords, community management, blogging, copyrighting, web development, eCommerce, web/Google analytics, digital video, video editing, digital video marketing and content management.Bill has proven success in client/customer relations, retention and satisfaction in high-energy environments. He excels at building and training diverse teams by motivation, inspiration and example. Repeatedly recognized for calmly and efficiently executing multiple, competing tasks within a dynamic, service focused environment.Bill is currently an Account/Marketing Manager at Cazbah Bill’s responsible for over two dozen clients as well as Cazbahs’ marketing manager in social media marketing, website marketing, brand management, community management, business development and chief blogger at

  • Specialties

    ► Social Media Marketing► Internet Marketing ► Digital Video Production ► Entrepreneur ► Business Development ► Content Management, Writing, Copyrighting ► Public Relations ► Stage-Trained Public Speaking Ability ► Professional & Dazzling Presentation Skills► eCommerce and email marketing► Search Engine Optimization► Online Advertising► Web Analytics► Social Media Strategy► Branding► Humor

Work experience

Mar 2008Present


Statement Events

Business Consultant and Volunteer in fund raising events, presentations, promotion, digital video, marketing and social media marketing. Providing assistance to people who have lost their homes and livelihood through natural disasters and economic hardship. Assist in small businesses and non-profit marketing and promotional strategies.

The American Red Cross, Rochester-- Advancement Chapter / The Rochester Ad Council / The August Group Professional Network / Rochester Social Media Marketing Group / Social Media Club of Rochester, NY / Rochester Twestival / Rochester Chapter American Marketing Association / Social Media Today Event (#SM2Day)

      Key Accomplishments:

  • Public Relations and Media Communications 
  • Established and Coordinated Events
  • Social Media Promotions and Tutelage
  • Round Table Marketing Brain Storming for Local Non Profits 
  • Digital Video Shoots, Marketing, Promotions, and Editing 
  • Set up and Manage Twitter and Facebook Accounts
  • Public Speaking and Seminars  
  • Social Media Strategy
Sep 2002Feb 2008

Kitchen Manager

Old Country Buffet

Accountable for all back-of-the-house operations including bottom-line factors, food quality and guest satisfaction as well as maintaining front-of-the house operations / retention for high volume restaurant with 55 employees. Managed purchasing and inventory control to ensure sufficient levels of high quality product while eliminating waste. Coordinated with general manager to plan special menu items. Monitor compliance with safety, sanitation and food preperation standards. Develop and revise kitchen procedures to optimize work-flow. Compile, analyze, and interpret financial data to develop accurate projections and ensure profitability. Periodically transferred to other company restaurants to assist new managers in thier on-sight training. Completly reorganized the inventory and purchasing system while streamlining the BOH that saved the company thousands of dollars in lost or stolen products. Improved guest satisfaction scores in all food related categories. Assisted in profit and loss, budgeting, accounts payable, labor forcasting schedueling, general over-head and maintainence. Business banking, cash handling, security.

Key Accomplishments:

  • Reduced food cost by 30% in one year, saving the company $150,000
  • Trained and mentored 8 newly hired managers in company policies and procedures
  • Improved guest satisfaction scores in all food related categories, averaging 95% satisfaction
  • Stream lined inventory process, saving thousands in labor and food costs
  • Averaged a 98% quality assurance rating in food, sanitation and safety procedures
  • Compiled, analyzed and interpreted financial data to develop accurate projections to ensure profits

Sep 1998Jan 2002

Event Coordinator / Lead Cook

Baggot Inn

The sole director of this kitchen, creating the entire menu for an independently owned, authentic Irish pub-restaurant, while generating sales through catering events and benefit functions. Oversaw all aspects of food preperation and inventory management. Created unique culinary specialties and recommended menu pricing. Developed and implemented policies and procedures for smooth operations and safety. Initiated sales and marketing campaign for dinning events / functions in support of non-profit entities that increased sales $4,000 a week. Conducted interview, hiring and training functions ensuring that individuals' performance met the highest possible culinary standards.

Key Accomplishments:

  • Introduced the weekend buffet brunch concept, incorporating traditional Irish fare with international cuisine that brought in an additional 500 customers
  •  Organized and serviced off-sight events, picnics and golf tournaments that produced an extra $100,000to the bottom line
  • Coordinated fundraisers and charities for local non profit entities to raise money and awareness
Sep 1991Apr 1998

Catering / Events Manager

Rebecca's Cafe

Attained and retained clients through creative marketing with unprecedented quality in services and commodities, helping establish the most successful catering provider in Boston. Responsible for daily sales calls and walk-in visits in a demanding financial business market. Prepared and expedited catering orders with a staff of 35. Coordinated off premis events for parties from 2--2,000 people. Developed itemized proposals for corporate clients. Negotiated and implemented third party contracts. Oversaw logistics of comprehensive catering affairs to the most minute detail. Accountable for budgeting, sales forcasting, labor costs, invoicing and inventory control. Assisted in the growth of the catering department with sales increased 250% in two years and 500% in five years. Contributed to the financial success of the company, achieving many awards and great reviews including The Best of Boston--Catering from Boston Magazine.

Key Accomplishments:

  • Assisted in the growth of the catering department with sales increased 250% in two years and 500% in five years
  • Contributed to the financial success of the company achieving many awards and great reviews including, The Best of Boston- Catering from Boston Magazine and the Boston Bar Association
  • Created unprecedented marketing and sales initiatives to improve brand awareness and menu offerings by establishing relationships with over 200 clients


English Major

Bunker Hill Community College

  • Nominated for the Irene Ryan Award
  • Cast and Directed 2 plays
  • Taught Improvisation to Students and Faculty 
  • Coordinated an Improv show and workshop for the Colleges' anniversary; over 200 people attended and participated 


Chris Bigelow

“I had the good fortune of meeting Bill early this year. Since that time we have worked together on a number of project teams. He is warm, friendly, and quick with a smile – all key traits for someone in the event planning field. Bill is a great communicator, often employing his sense of humor and background in improv to help deliver his message. He is sincere and clearly interested in helping others – I know this from his volunteer work with the American Red Cross and from regularly seeing him provide advice or input to others when asked. One of the teams we have both participated on involves the use of social media for marketing purposes, and he demonstrates his growing knowledge of this field regularly via his contributions to this team as well as via his blog, Twitter, Facebook, and LinkedIn. Bill would be a great addition to any organization looking for someone with this skill set and a “can do” attitude.”

Deborah Mourey

“Bill has a can do attitude. I have been in networking groups with him and I appreciate his friendly and professional way. Bill and I belong to a Linked In group called Red Sox Nation of Western NY. Bill created the event, picked the venue, made the arrangements and it was so much fun. He truly understands the goals of an event and how to create a lasting, positive impression.”

Jenna Buker

“Bill has been a dedicated volunteer at the American Red Cross for several months. His energy and passion to give back is something that many aspire to. Each week he has been dependable, prompt and willing to work on any task, big or small. I believe he would be a great asset to any organization.” October 5, 2009

Dorothy Johnson

“Bill and I belong to several networking groups together. I appreciate Bill’s enthusiasm and ability to provide insight, humor and whatever is needed to assist others in reaching their goals. His effective communication style is evident in the way Bill relates well to a diverse population in a variety of situations. He has a great attitude that adds to any function he is attending or overseeing. Bill doesn’t stop until the job is done well. I feel strongly that Bill will be a great addition and add value to any organization.”

Arthur Catalanello

“I know Bill through several networking groups in the Rochester area, and we’ve worked together on a few projects regarding our mutual job searches. I would describe Bill as being professional, organized, intuitive, insightful, motivated, helpful, positive, dependable, productive and an all-around good person. Bill has a great grasp of social media and social media marketing and is a natural leader. He would make a great addition to any organization involved with event planning, marketing and/or social media!”

Michele Heine

“I met Bill through the August Group. Bill first impressed me with his professional attitude and attire. People naturally gravitate to Bill. He takes great pride in his accomplishments with previous employers. Bill is very comfortable speaking in a large group and putting others at ease. Bill was asked to run a meeting with 30+ attendees. He came well prepared for the meeting, but went beyond the normal agenda to increase participation of all attendees. He is quick to think on his feet. Bill would make a great addition to any team.”



Quality Assurance
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Google AdWords
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Business Management
MicroSoft Suites
Public Speaking