Summary

Bill Griffin has a passion for communication particularly in social media and internet marketing for business development. He's an entrepreneur in online media and social networking technology. Bill's a blogger, consultant, actor, public speaker and Improv coach. Bill loves connecting people both on and off line and creating dynamic special events. Highly organized and conscientious with talent to adapt quickly to new and evolving situations. Outstanding interpersonal communication skills to cultivate a win-win rapport with clients, corporate management and out-side contractors to maximize revenues.Proficient in social media marketing, internet marketing, promotional writing, email marketing, public relations, SEO, SEM, tracking ROI, research, online advertising (pay per click), Google AdWords, community management, blogging, copyrighting, web development, eCommerce, web/Google analytics, digital video, video editing, digital video marketing and content management.Bill has proven success in client/customer relations, retention and satisfaction in high-energy environments. He excels at building and training diverse teams by motivation, inspiration and example. Repeatedly recognized for calmly and efficiently executing multiple, competing tasks within a dynamic, service focused environment.Bill is currently an Account/Marketing Manager at Cazbah www.cazbah.net Bill’s responsible for over two dozen clients as well as Cazbahs’ marketing manager in social media marketing, website marketing, brand management, community management, business development and chief blogger at www.Cazmunity.com

  • Specialties

    ► Social Media Marketing► Internet Marketing ► Digital Video Production ► Entrepreneur ► Business Development ► Content Management, Writing, Copyrighting ► Public Relations ► Stage-Trained Public Speaking Ability ► Professional & Dazzling Presentation Skills► eCommerce and email marketing► Search Engine Optimization► Online Advertising► Web Analytics► Social Media Strategy► Branding► Humor

Work History

Work History
Mar 2008 - Present

Consultant

Statement Events

Business Consultant and Volunteer in fund raising events, presentations, promotion, digital video, marketing and social media marketing. Providing assistance to people who have lost their homes and livelihood through natural disasters and economic hardship. Assist in small businesses and non-profit marketing and promotional strategies.

The American Red Cross, Rochester-- Advancement Chapter / The Rochester Ad Council / The August Group Professional Network / Rochester Social Media Marketing Group / Social Media Club of Rochester, NY / Rochester Twestival / Rochester Chapter American Marketing Association / Social Media Today Event (#SM2Day)

      Key Accomplishments:

  • Public Relations and Media Communications 
  • Established and Coordinated Events
  • Social Media Promotions and Tutelage
  • Round Table Marketing Brain Storming for Local Non Profits 
  • Digital Video Shoots, Marketing, Promotions, and Editing 
  • Set up and Manage Twitter and Facebook Accounts
  • Public Speaking and Seminars  
  • Social Media Strategy
Sep 2002 - Feb 2008

Kitchen Manager

Old Country Buffet

Accountable for all back-of-the-house operations including bottom-line factors, food quality and guest satisfaction as well as maintaining front-of-the house operations / retention for high volume restaurant with 55 employees. Managed purchasing and inventory control to ensure sufficient levels of high quality product while eliminating waste. Coordinated with general manager to plan special menu items. Monitor compliance with safety, sanitation and food preperation standards. Develop and revise kitchen procedures to optimize work-flow. Compile, analyze, and interpret financial data to develop accurate projections and ensure profitability. Periodically transferred to other company restaurants to assist new managers in thier on-sight training. Completly reorganized the inventory and purchasing system while streamlining the BOH that saved the company thousands of dollars in lost or stolen products. Improved guest satisfaction scores in all food related categories. Assisted in profit and loss, budgeting, accounts payable, labor forcasting schedueling, general over-head and maintainence. Business banking, cash handling, security.

Key Accomplishments:

  • Reduced food cost by 30% in one year, saving the company $150,000
  • Trained and mentored 8 newly hired managers in company policies and procedures
  • Improved guest satisfaction scores in all food related categories, averaging 95% satisfaction
  • Stream lined inventory process, saving thousands in labor and food costs
  • Averaged a 98% quality assurance rating in food, sanitation and safety procedures
  • Compiled, analyzed and interpreted financial data to develop accurate projections to ensure profits

Sep 1998 - Jan 2002

Event Coordinator / Lead Cook

Baggot Inn

The sole director of this kitchen, creating the entire menu for an independently owned, authentic Irish pub-restaurant, while generating sales through catering events and benefit functions. Oversaw all aspects of food preperation and inventory management. Created unique culinary specialties and recommended menu pricing. Developed and implemented policies and procedures for smooth operations and safety. Initiated sales and marketing campaign for dinning events / functions in support of non-profit entities that increased sales $4,000 a week. Conducted interview, hiring and training functions ensuring that individuals' performance met the highest possible culinary standards.

Key Accomplishments:

  • Introduced the weekend buffet brunch concept, incorporating traditional Irish fare with international cuisine that brought in an additional 500 customers
  •  Organized and serviced off-sight events, picnics and golf tournaments that produced an extra $100,000to the bottom line
  • Coordinated fundraisers and charities for local non profit entities to raise money and awareness
Sep 1991 - Apr 1998

Catering / Events Manager

Rebecca's Cafe

Attained and retained clients through creative marketing with unprecedented quality in services and commodities, helping establish the most successful catering provider in Boston. Responsible for daily sales calls and walk-in visits in a demanding financial business market. Prepared and expedited catering orders with a staff of 35. Coordinated off premis events for parties from 2--2,000 people. Developed itemized proposals for corporate clients. Negotiated and implemented third party contracts. Oversaw logistics of comprehensive catering affairs to the most minute detail. Accountable for budgeting, sales forcasting, labor costs, invoicing and inventory control. Assisted in the growth of the catering department with sales increased 250% in two years and 500% in five years. Contributed to the financial success of the company, achieving many awards and great reviews including The Best of Boston--Catering from Boston Magazine.

Key Accomplishments:

  • Assisted in the growth of the catering department with sales increased 250% in two years and 500% in five years
  • Contributed to the financial success of the company achieving many awards and great reviews including, The Best of Boston- Catering from Boston Magazine and the Boston Bar Association
  • Created unprecedented marketing and sales initiatives to improve brand awareness and menu offerings by establishing relationships with over 200 clients

Education

Education

English Major

Bunker Hill Community College

  • Nominated for the Irene Ryan Award
  • Cast and Directed 2 plays
  • Taught Improvisation to Students and Faculty 
  • Coordinated an Improv show and workshop for the Colleges' anniversary; over 200 people attended and participated 

Skills

Skills

Sales

Cooking

Presentations

Organized

Quality Assurance

Customer Service

Google AdWords

Google Analytics

WordPress

Facebook

Twitter

LinkedIn

Blogging

Business Management

MicroSoft Suites

Public Speaking