Entertainment Marketing Manager U.S
New Era Cap
Leading hat manufacturer and distributor supplying hats to all major league baseball teams as well as to schools and universities and at retail outlets. Sales in 2009 were $400M, and employees number over 500. Entertainment Marketing Manager Recruited to create entertainment marketing program. Identified and evaluated entertainment/celebrity/media marketing opportunities, worked with business unit directors to forecast entertainment and fashion trends, established media, celebrity and event partnerships, and conceptualized and created partnership product launches, product seeding initiatives and event marketing programs nationwide. Celebrity partners included Spike Lee, Ludacris and Travis Barker. Conducted location searches and managed travel, logistics and vendor contracts.*Played key role in creating New Era’s first lifestyle online magazine with 500,000 viewers across two issues. (http://www.yourlifestylefitted.com.)*Developed strategic national-level brand partnerships with Tanqueray, i-Tunes, EA Sports, Belvedere, Zune and others to increase sales and revenue streams.*Achieved key media placements in film, television and print, including MTV’s “The Hills”, BET’s “106 & Park” along with numerous magazine covers such as Complex, Vibe and Rolling Stone to increase product exposure.*Increased demographic reach by identifying and partnering with Gym Class Heroes, Linkin Park, and introducing the first annual Artist Series featuring the Seventh Letter Collective.*Created essential celebrity partnerships with media figures including Cobra Starship, Chris Brown, NBA #1 pick Blake Griffin and others to dramatically increase brand visibility.