Accomplished, seasoned marketing and branding manager with 15 years’ continually increasing experience and responsibility in entertainment marketing, lifestyle marketing, media/celebrity events, product placement, promotions, special events, brand development, public relations and new product rollouts. Management skill set includes market analysis, promotional opportunity evaluation, strategic partnership development, client relationship building, product launches, product seeding, strategic planning and program budgeting. Extensive contacts among celebrities and media figures with in-depth experience in creating and managing celebrity/media events for new product brand indentification and public recognition. Direct product P&L experience along with excellent skills as team developer, leader and motivator.
Jan 2007 - Dec 2009
Entertainment Marketing Manager U.S
Leading hat manufacturer and distributor supplying hats to all major league baseball teams as well as to schools and universities and at retail outlets. Sales in 2009 were $400M, and employees number over 500. Entertainment Marketing Manager Recruited to create entertainment marketing program. Identified and evaluated entertainment/celebrity/media marketing opportunities, worked with business unit directors to forecast entertainment and fashion trends, established media, celebrity and event partnerships, and conceptualized and created partnership product launches, product seeding initiatives and event marketing programs nationwide. Celebrity partners included Spike Lee, Ludacris and Travis Barker. Conducted location searches and managed travel, logistics and vendor contracts.*Played key role in creating New Era’s first lifestyle online magazine with 500,000 viewers across two issues. (http://www.yourlifestylefitted.com.)*Developed strategic national-level brand partnerships with Tanqueray, i-Tunes, EA Sports, Belvedere, Zune and others to increase sales and revenue streams.*Achieved key media placements in film, television and print, including MTV’s “The Hills”, BET’s “106 & Park” along with numerous magazine covers such as Complex, Vibe and Rolling Stone to increase product exposure.*Increased demographic reach by identifying and partnering with Gym Class Heroes, Linkin Park, and introducing the first annual Artist Series featuring the Seventh Letter Collective.*Created essential celebrity partnerships with media figures including Cobra Starship, Chris Brown, NBA #1 pick Blake Griffin and others to dramatically increase brand visibility.
Jan 2005 - Apr 2007
Entertainment Marketing Manager - Global
Sportswear company founded in Italy in 1911, purchased by Fila Korea in 2007. Fila USA makes athletic and sports clothing and shoes. Fila USA has revenues of $290M and 700 employees in the US.; Global Created and managed entertainment marketing programs for multiple project lines: Fila, Filativa, Fila Biella. Identified entertainment, cross-marketing and sponsorship opportunities, created and executed seasonal marketing programs to further global brand and corporate strategic sales and marketing objectives, conceptualized and executed product launches, product seeding, event marketing and all celebrity/VIP media events nationwide. Responsible for developing brand strategies to ensure global consistency in brand identities. Developed and managed all media/celebrity partnerships.*Achieved product placements in such national media as The Sopranos, Million Dollar Baby, GQ and Complex.*Developed marketing partner relationships with Ashton Kutcher, Will Ferrel, Eva Longoria, Owen Wilson and other media celebrities.*Created national exposure for Fila’s Vintage apparel and footwear through partnership with Gnarls Barkley in Lollapalooza 2006, gaining 1.3M impressions.*Formed effective brand-sharing partnerships with Peroni, Alitalia and LRG.