Summary

Accomplished, seasoned marketing and branding manager with 15 years’ continually increasing experience and responsibility in entertainment marketing, lifestyle marketing, media/celebrity events, product placement, promotions, special events, brand development, public relations and new product rollouts. Management skill set includes market analysis, promotional opportunity evaluation, strategic partnership development, client relationship building, product launches, product seeding, strategic planning and program budgeting. Extensive contacts among celebrities and media figures with in-depth experience in creating and managing celebrity/media events for new product brand indentification and public recognition. Direct product P&L experience along with excellent skills as team developer, leader and motivator.

Work History

Work History
Jan 2007 - Dec 2009

Entertainment Marketing Manager U.S

New Era Cap

Leading hat manufacturer and distributor supplying hats to all major league baseball teams as well as to schools and universities and at retail outlets. Sales in 2009 were $400M, and employees number over 500. Entertainment Marketing Manager Recruited to create entertainment marketing program. Identified and evaluated entertainment/celebrity/media marketing opportunities, worked with business unit directors to forecast entertainment and fashion trends, established media, celebrity and event partnerships, and conceptualized and created partnership product launches, product seeding initiatives and event marketing programs nationwide. Celebrity partners included Spike Lee, Ludacris and Travis Barker. Conducted location searches and managed travel, logistics and vendor contracts.*Played key role in creating New Era’s first lifestyle online magazine with 500,000 viewers across two issues. (http://www.yourlifestylefitted.com.)*Developed strategic national-level brand partnerships with Tanqueray, i-Tunes, EA Sports, Belvedere, Zune and others to increase sales and revenue streams.*Achieved key media placements in film, television and print, including MTV’s “The Hills”, BET’s “106 & Park” along with numerous magazine covers such as Complex, Vibe and Rolling Stone to increase product exposure.*Increased demographic reach by identifying and partnering with Gym Class Heroes, Linkin Park, and introducing the first annual Artist Series featuring the Seventh Letter Collective.*Created essential celebrity partnerships with media figures including Cobra Starship, Chris Brown, NBA #1 pick Blake Griffin and others to dramatically increase brand visibility.

Jan 2005 - Apr 2007

Entertainment Marketing Manager - Global

FILA USA

Sportswear company founded in Italy in 1911, purchased by Fila Korea in 2007. Fila USA makes athletic and sports clothing and shoes. Fila USA has revenues of $290M and 700 employees in the US.; Global Created and managed entertainment marketing programs for multiple project lines: Fila, Filativa, Fila Biella. Identified entertainment, cross-marketing and sponsorship opportunities, created and executed seasonal marketing programs to further global brand and corporate strategic sales and marketing objectives, conceptualized and executed product launches, product seeding, event marketing and all celebrity/VIP media events nationwide. Responsible for developing brand strategies to ensure global consistency in brand identities. Developed and managed all media/celebrity partnerships.*Achieved product placements in such national media as The Sopranos, Million Dollar Baby, GQ and Complex.*Developed marketing partner relationships with Ashton Kutcher, Will Ferrel, Eva Longoria, Owen Wilson and other media celebrities.*Created national exposure for Fila’s Vintage apparel and footwear through partnership with Gnarls Barkley in Lollapalooza 2006, gaining 1.3M impressions.*Formed effective brand-sharing partnerships with Peroni, Alitalia and LRG.

Jan 2002 - Aug 2004

Director of Marketing

The Benchmark Group
Boutique marketing company focusing on the entertainment, lifestyle and consumer goods industries. Director of Marketing Managed staff of 10 and budget of $250,000 to create and implement product launch, seeding and event marketing programs for large national clients including Coors, Maybach, Derrty Entertainment and Apple Bottoms Clothing. Designed and executed fundraising projects for major sports teams and athletes including the SF 49ers, the New Orleans Saints, Brandon Lloyd and Danny Clark. Created strategic sponsor partnerships for celebrity clients to save average of 60% on promotional costs. Created and implemented Nelly's Apple Bottoms clothing launch using strategic sponsor partnerships to cover 100% of cost of rollout. Partnered with major national brands including Coors and Courvoisier to acquire average of $100,000 per event.
Jan 2001 - Jan 2002

Marketing Director

BF ENTERTAINMENT
Event marketing agency specializing in fundraising events for high-profile athletes.; Created and implemented marketing and public relations programs, strategic alliances and fundraising campaigns for major athletes and athletic teams including Shaquille O'Neal, Simeon Rice, the Los Angeles Lakers and the Philadelphia 76ers. Directed contract and vendor negotiations, group events, content programming and other aspects of major media events. Formed strategic partnerships, sponsorships to save clients an average of 50% on event costs. Saved clients an average of 35% on event travel and other expenses. Created first annual Jacksonville Jaguar Celebrity Weekend hosted by Marcus Stroud.

Education

Education
1996 - Present

Bachelor's Degree

San Diego State University