John Riddle

Work experience

Work experience
Mar 2008 - Present


Riddle's M.A.R.S.
  • Own and operate a mobile appearance reconditioning service operating in the Kansas City area.
  • Services include: Over 25 processes involving exterior repairs, interior repairs, creative accessories and accent trims, stain & odor removal, and comprehensive detailing.
  • Customer base includes (wholesale) auto/truck dealerships, R.V. dealerships, boat dealerships, auto auctions, bar/restaurants and (retail) individuals.
  • Responsible for every aspect of operations; sales calls, services, billing, collections, ordering, accounting, reporting, licensing, maintenance, etc.
  • Completed over 200 hours of technical and field training.
Apr 2002 - Mar 2007

State Manager MO/NE

United States Beverage, L.L.C.
  • Marketed beer and malt beverage products to Missouri and Nebraska distributors, including Major Brands, Inc., and Nebraska Wine and Spirits, Inc. 
  • Products included:  Grolsch, Goose Island, Spanish Peaks, Tennent's, Staropramen, Seagram's Coolers, Seagram's Smooth, Hooper's Hooch, and Tona.
  •  Established and maintained ongoing relationships with key distributor accounts throughout Missouri and Nebraska territory.
  • Increased sales throughout tenure

          o    Increased Grolsch sales 11% throughout tenure.

          o    2007:  Successful introduction of Tona, achieving two-month distribution goal within 30-days.

          o    2006:  Successful introduction of Spanish Peaks, attaining 100% of goal in KC and St. Louis.

          o    2005 Missouri:  Increased Seagram's Coolers by 6% despite nationwide downturn of 4%.  Grolsch 

                by 15%.  Seagram's Smooth by 1%.

          o    2005 Nebraska:  Increased Seagram's Coolers by 3%, Seagram's Smooth by 154%, Grolsch by 1%

          o    2004:  Accomplished all Grolsch Light Lager test market distribution goals in four-month test 

                marketing period

          o    2003:  Increased Goose Island by 3%.  Grolsch by 2%.  Introduced Seagram's Smooth in Missouri,

                selling 17,000 cases in eight-month period.

          o    2002:  Increased Goose Island by 29%.  Grolsch by 14%.  Staropramen by 9%.

  • Effectively secured numerous product displays and feature advertisements with key accounts.
  • Provided extensive distributor training regarding product offerings.
  • Developed and presented annual distributor business plans, including brand plans, goals and programming calendars.
  • Performed quarterly distributor business plan reviews, including plan goals, depletions, shipments, budgets, and program execution.
  • Designed pricing and promotion calendar, consisting of distributor price negotiation, monthly product sales, and depletion allowances to maintain profit margins.
  • Detailed all sales programming, including salesman incentives, management incentives, dealer/loaders programming, and chain programming.
  • Directly negotiated with distributors on pricing, goals, and budgets.
  • Analyze competitive analysis information from IRI (both state and city specific) for all brands, utilizing cross section of each market.
  • Coordinated with distributors on execution of national account programs, brand standards, pricing, and shelf placement.
  • Created successful Wal-Mart incentive program based on 2004 Olympic Games theme, successfully increasing distributor awareness of all brands carried.
  • Collaborate with distributors on inventory management, including solicitation and tracking.
Jun 1988 - Mar 2002

Wine & Beer Sales Representative - Off-Premise

Major Brands, Inc.
  • Marketed beer, wine, and liquor products to grocery, convenience, and independent package channels.
  •  Significantly increased product shelf space throughout managed territories, including Heineken, Amstel Light, Rolling Rock, New Belgium, Seagram's Coolers, J.W. Dundee Honey Brown, Shiner Bock, Grolsch, Goose Island, Hooper's Hooch, Two Dogs, Pete's Wicked Ale, Moosehead, Kendall Jackson, Martini & Rossi, Walnut Creek, St. James, Rosemount, Concha y Toro, Jacob's Creek, Franzia, Geyser Peak, Estancia, Franciscan, Beringer, Hogue Cellars, R.H. Phillips, Seagram's spirits brands, Bacardi, Smirnoff, Jose Cuervo.
  • Primary emphasis in developing relationships with decision-makers.
  • Educated customers on wine trends, new product additions, and enhancing profit margins through higher-priced product placement.
  • Provided in-store tasting's, arranging date and time, brand samplings, conducted tasting, and ensured ample available product for sale.
  • Participated in annual holiday show, inviting customers, guiding clientele throughout product offerings, offering product samples, and obtaining holiday purchase commitments.
  • Consistently promoted within organization; starting as a merchandiser, promoted to Convenience Store Sales Representative, then on to Wine & Beer Sales Representative - Off-Premise.





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