Stacilee Oakes Whiting

Stacilee Oakes Whiting


Over 20 years of experience in marketing, communications, project management and product management. Let Stacilee help you:

* Achieve thought leadership to better position your product and company * Create more efficient processes and ensure products and projects deliver on time * Make detailed project timelines and track projects * Get better competitive research findings (including how much your competitors are spending online, what PPC keywords they use, their typical click-through rates, etc.) * Create marketing communications materials (including newsletters and blogs). Stacilee has 1) delivered projects and products on time and according to plans, 2) achieved savings of over a million dollars in production costs, 2) increased corporate efficiencies across the board, 3) garnered media coverage and article placements for clients.

Work History

Work History
May 1994 - Present


OnTarget Business Consulting
Develop business plans, business process structuring, competitor research and marketing communications, product re-positioning. OnTarget has successfully increased efficiencies, competitor intelligence, media coverage and more for its clients. • Work closely with numerous Utah Valley companies to help them improve efficiency, marketing, positioning and PR for both corporate and product issues. • Spearhead business process, company relations, competitor research, product repositioning and marketing projects. • Increased exposure, press placements, leads, sales, and efficiency for clients. • Clients include Novell/Ivy Communications, InvesTOOLS/Business Week, KLAS Research, 4Life, and many start-ups.
2010 - 2011

Project Manager

Professional Marketing International

Project Manager, internet marketing and training 150+ million dollar firm (Professional Marketing International, 2010-2011)

  • Oversee new branding initiative, including messaging, departmental inclusion, new tagline, new corporate look and feel, creation of design templates.
  • Manage process and customer touchpoints definition company-wide
  • Manage accounts with external entities, clients, logistics, creation of deliverables; act as liason among universities, lead source and my company.
  • Oversee creation and design of product components, including instructional materials, marketing communications and project processes.
2008 - 2009

Marketing Programs Manager


Determine product positioning, company branding, go forward strategy.Oversee all advertising (print and online), public relations, marketing strategy and communications.Oversee web sites, customer learning programs (webinars), trade show collateral and signage.Assist in trade show strategy, user groups, etc.

·Initiated corporate blogs, twitter strategy, YouTube activity, and other Web 2.0 related marketing and PR; increased media coverage in top market journals

·100% of customers surveyed preferred newsletter content I initiated, closest content score was 60%.

·Completed the work of two people for nine months.

Nov 2005 - Aug 2008

Marketing Manager

KLAS Research
Contribute to product positioning, company branding, marketing communications; utilize effectiveness metrics, including web analytics; coordinate cross-functional meetings and initiatives. Coordinate effectively with all levels of company personnel. Interface with 20-80 other high tech companies on a consistent basis. Manage online marketing and related analytics, analyzing the effectiveness of A/B marketing campaigns and other initiatives. • Solved the difficulty of getting projects completed due to heavy workloads of other employees. Created a more efficient process that was highly lauded. • Completed the work of two people for five months without requiring additional help or heavily increased work load. Created efficiencies and sped up the process of day-to-day needs, freeing up time for the department so we could take on new responsibilities. • Improved products: web site, online software products and flagship products. • Continued working for the company as a vendor.
Aug 1992 - Apr 1994

Project Manager and Product Manager

Manage product life cycle with development and other entities; create business plans, marketing plans, MRDs; develop pricing strategies, forecast sales and marketing ROI; help drive product positioning. Oversee 20+ departments, cross-functional meetings, product timelines. • Sole product management representative chosen for company-wide business process redesign and order solution redesign committees. • Took ownership of product process and made content changes that resulted in cost savings totaling more than a million dollars. The changes were incorporated company-wide for multi-million dollars in savings. • Assigned to most important external corporate account. Closely monitored and worked with external companies to ensure smoother releases and joint efforts—a success that saved the company from damaging press and also saved millions of dollars of repackaging costs. • Trained and mentored other PMs in project management, product management and more.
Aug 1988 - Aug 1992

Project Manager

Manage the development, creation and success of multiple projects. Work closely with development and marketing, in addition to internal team personnel. Work with external entities to ensure cost control, quality and on-time delivery. • Developed efficiency and tracking changes that were adopted department-wide and saved over 100 hours of employee work time each week. • "Go-to person" for any project that needed to be done in an impossible timeframe—always delivered on time. • Created cost estimates, project timelines and tracking databases that were adopted department-wide. • Trained other project managers and oversaw 3 project managers and over 20 personnel on various projects. Successfully coordinated efforts with multiple departments and personnel. • Led my team to the highest external award achieved in the history of the department.


1997 - 1998


Digital MBA Software Coursework
1982 - 1990

Brigham Young University



Great communicator and team builder

Brilliant business process re-engineering skills

Excellent competitive analysis skills

Excellent project management skills