My passion has always been following, examining and thus predicting IT business trends and technologies’ global development. Hence the fact that I started working as a web designer. Since most of the designers out there are far less technology oriented, I think this is a very rare quality. Because bringing up to date and user friendly design and concepts is strongly dependent on the market while many of my colleagues understand design just as a point of Art which is anything, but professional.
Then Web 2.0 came right into the spotlight and literally flooded the internet with thousands of template-like, concept-missing websites. So the work of designers became harder and harder in order to make a product/service really stand out and bond to its consumers. I think that if today a designer lacks technology, seo, social media and trend predicting knowledge - he’s absolutely no good.
Though I am not doing design anymore, I mention design, because I still consider myself a designer – User Experience designer.
When I work I mostly think about the user experience that I create, not about the eye-candy design or the cutting edge technology we used, or the mind-blowing PPC budget the client agreed on, otherwise i would just be scratching the surface.
Now, in the era of Social Media internet users have changed. Consumers no longer want to be treated as users, but as real and resourceful individuals – people. Call-to-action – “do this and get this” works no longer and in order for us to market we need to engage with them in their social media “conversation”, we need to engineer a user experience. And user experience is what I can offer best.