Jose Lugo

Jose Lugo


Experienced executive looking for a management position in the retail industry in a support function to challenge proven leadership and team-building skills.


Awards and Affiliations

- Chairman’s Macy’s East Volunteer of the Year Award - 2003

- Macy’s East Diversity Council member and co-chair – 2003

- Co-founder and original champion of Macy’s East Estrella (Latino ERG) - 2006

- Chairman’s Macy’s East Results Matter Award - 2006

- 25 Year Club Member of Macy’s Parade Executive Committee-2011

Work experience

Work experience

Tour Manager

Macy's Parade & Entertainment Group

Tour Manager, Macy’s Santa National Believe Tour

Nov. – Dec. 2011, Nov. – Dec. 2010, Nov. – Dec. 2009

  • Promoted Macy’s Believe Campaign to heighten local public’s awareness of Macy’s partnership withMake A Wish Foundation
  • Coordinated operational and logistical issues traveling to and from promotional media and in-store events
  • Key liaison with Macy’s Media and Events teams
  • Oversaw set-up of in-store events to ensure Macy’s standards were met
  • Interacted with and motivated cast to maintain positive energy throughout the tour
  • Mediated personnel issues with Macy’s HR group

Tour Manager, National MacysChefs Foodtruck Tour

June – Sept . 2011

  • Coordinate logistical and operational components for each tour stop
  • Ensure open lines of communications with talent reps, media and special event teams to ensure successful outcome
  • Utilize social networking outlets to build excitement leading up to events (Twitter) , during events to convey real time information (Twitter & Foursquare) and after (Facebook) to recap event
  • Conduct on-board walk through with catering companies at each location prior to events to familiarize crew with foodtruck equipment and accessories
  • Provide clear direction for staff and volunteers onsite
  • Promote Macy’s partnership with Feeding America and monitor and submit donations made.
Aug 2004 - May 2009

VP Sign & Print Operations

Macy's East

Macy’s East

Vice President Production/Print Services2004 - 2009

  • Oversaw timely creation, production and daily delivery of library and promotional signing to support promotional marketing activity
  • Analyzed data associated with late and missing late signs that lead to lost sales opportunities. Created weekly reports to track departmental signing activity.Initiated strategies to conduct weekly workshops and re-train non-compliant buyer groups.
  • Developed and implemented best practices and training programs in collaboration with buyer groups and Learning & Development to reduce copy errors and incidences of missing signs.
  • Supervised two directors with a total staff of 14.
2000 - 2004

Sign/Print Shop Operations Director

Macy's East

Director Print Services 2003 - 2004

  • Re-engineered Sign and Print Shop services and operations to assume responsibility for Macy’s East and Home Division Coordinated
  • Controlled divisional budget of $1.1M.
  • Supervised staff of 14.

Director Print/Sign Shop2000-2003

  • Responsible for sign and print services in 87 store locations.
  • Controlled divisional budget of $1.6M.
  • Provided technical support for in-store sign printers to minimize occurrences of unsigned merchandise.
  • Supervised to two managers with staff of 10.
1986 - 2000

Sign/Print Shop Operations Manager

Macy's East

Senior Print Production Manager1996-2000

Senior Sign Shop Manager1988-1996

  • Conceptualized, planned and executed re-design of Print\Sign Shop Operations to increase efficiency and expand services during period of rapid organization growth.
  • Oversaw proofing, quality control, content accuracy functions and conformance to company standards including pre-determined visual and legal formats
  • Created and conducted sign training classes for new merchant hires Facilitated signing new stores by establishing pre-printed libraries

Sign Shop Manager1986-1988

  • Managed staff of 10.
  • Responsible for daily offset printing and distribution of signs to 27 locations.




City University of New York-Baruch College




- Completed introductory HTML/Dreamweaver web design courses. - Social Media communications on Four Square, Twitter and Facebook

Foreign Language

 Conversational Spanish