As the son of a Stanford professor, Richard J. (Rick) Basch grew up in an environment where education and hard work were prized above all else. Over the course of his nearly two-decade-long career in franchising, Rick has become an accomplished franchise consultant and executive whose unique industry perspective is rooted in his broad base of personal experiences. As a former franchisee, published author and senior franchising executive, Rick has truly seen both sides of the coin and has has gained significant credibility as someone who has "walked the walk." From an educational standpoint, Rick is a seasoned management executive with an MBA, PMP, CFE, CSA and 18+ years of experience in all aspects of business growth & development including: operations, sales, marketing and support. In addition, he is the Founder and CEO of GoodFran Franchise Consulting, LLC and author of Behind The Franchise Curtain - The Ten Key Elements of Franchising.Over the course of his dynamic management career, Rick has spearheaded many successful business and marketing initiatives resulting in exponential business growth and market expansion. Operational responsibilities have included: the planning and implementation of corporate programs and procedures, franchise sales, data analysis based on cutting edge business intelligence (BI) tools, employee training, establishing key strategic alliances, full profit and loss accountability and multiple franchise turn around scenarios.Industry expertise includes: healthcare, automotive, children's entertainment and marketing.
• Team Leadership • Financial Management (P&L) • Franchise Development (Sales) • Communication • Customer Service• Franchise Operations • Measures & Standards • Individual & Group Management• Project Management• Marketing/Advertising• Consulting • Strategic Decision Making • Cost/Expense Control