Work experience

Work experience
2007 - Present

VP Marketing and Business Development

GENERAL ELECTRIC, Technology Infrastructure Group, Annual Sales: $36 B

Selected to fortify competitive position, spearhead global business expansion, accelerate growth

for $1 B Aerospace Division.Providing strategic leadership: creating the vision, focusing market

research and competitive analysis, architecting strategic plan, leading multi-national teams in

regional business development, market penetration, market share & operating margin expansion.

Growth Strategy & Leadership Accomplishments

  • Authored strategic plan, devised new product, market opportunities to achieve 10%/yr growth.
  • Captured $200 M/yr emerging global “green” new product opportunities, executed acquisitions.
  • Supercharged international market position, propelling division toward $175 M/yr sales growth.
  • Revitalizing core business, targeting growth within core market, market adjacencies to $2 B.
2003 - 2007

VP Marketing and Corporate Strategy

SMITHS PLC,European industrial multinational, Annual sales: $5 B.

Promoted by President to architect, execute growth & profit improvement strategies for $800 M

Electronic Systems, 18 product lines, 13 locations in NA and Europe. Created vision, engineered

competitive analysis, strategic planning,strategic marketing, and new business development efforts, collaborated with Division leaders to sharpen focus, product portfolio, drive innovation & change.

Marketing Strategy and Business Strategy Successes

  • Instrumental in Division exceeding record-setting 8%/yr revenue and profit targets.
  • Created $400 M+ revenue stream, forging strategic alliance. Eliminated $27 M investment.
  • Pioneered entrance into high growth markets, orchestrating transformational business strategy.
  • Initiated acquisitions to enhance product portfolio, secure $180 M/yr opportunity, #2 position.
  • Championed accelerated growth, leading evaluation, pursuit of 30+ acquisitions up to $1B+. 
2001 - 2003

VP Marketing and Product Management

SMITHS PLC, European industrial multinational, Annual sales: $5 B.

Recruited to rejuvenate product marketing and product line strategies, spur organic growth within

$400 M Information Management Systems, 12 product lines, 8 locations in NA & Europe. Inspired global Product Teams, amplifying focus on marketing strategy, voice of the customer, customer value proposition, product lifecyle management; fortified product portfolio, boosting ROI, profitability.

Marketing Strategy and Product Management Achievements

  • Orchestrated 11% revenue growth. Elevated product marketing strategies, go-to-market plans.
  • Secured $150 M+ new product opportunity, authored business plan, executed $25 M acquisition.
  • Achieved $25 M/yr margin enhancement, reversing sales decline. Reshaped marketing plans.
  • Optimized ROI on $80 M/yr new product development, investment allocation, product plans.
  • Divested business capturing $32 M. Restructured business, unified product line strategy.
1998 - 2001

Marketing Manager, Strategic Initiatives

EATON CORPORATION, Fortune 250 industrial multinational, Annual sales: $9 B.

Promoted to launch new products, capture market share, accelerate growth. Led three multi-national,

cross-functionalteams within $1 B Automotive and $2.5 B Off-Highway business sectors: identified,

assessed, pursued strategic ($50 M+/yr) global market development and new product opportunities.

Strategic Marketing and New Business Development Results

  • Created $160 M/yr revenue stream, driving new product development, new product launches.
  • Delivered $68 M/yr sales growth, executing international market research, marketing strategy.
  • Led joint venture formation, achieving board approval. Formulated marketing, business plans.
1993 - 1988

Marketing Manager, New Products and Technology

EATON CORPORATION, Fortune 250 industrial multinational, Annual sales: $9 B.

Selected to spearhead successful market penetration, new product launch for emerging technology. 

Devised global business plan, marketing strategy as European Operation Liaison for $500 M division.

Product Marketing and Product Management Successes

  • Produced $35 M/yr revenue growth, successfully managing 2 new product introductions.
  • Generated profit margins for $23 M product line, accomplishing turnaround.



Market Research & Voice of the Customer

New Product, Market Opportunity Validation

Customer Segmentation & Value Proposition

Strategic Marketing Plans & Product Positioning

Business Strategy & Business Planning

Strategic, Market & Competitive Analysis

Product Lifecycle Management

Go-to-Market Plans & Strategic Partnerships

Green Marketing & Social Media

Revenue Growth, Margin & Profit Improvement

Brand Management, Marketing Communications

Acquisitions, Strategic Alliances, Joint Ventures

International New Business Development

Product Portfolio & P&L Management

New Product Launch & Pricing Strategy

Mature Product Growth & Enhancements

Strategic Product Globalization

Market Segmentation, New Market Development

Product Differentiation, New Product Development

Product Line Strategy & Product Management

Product Marketing & Product Planning

Global Marketing Strategy & Strategic Planning

Vision, Strategy, Execution, Leadership



Continuing Professional Development

Executive Leadership, Marketing, Corporate Strategy, Marketing Strategy, Brand Management, Mergers & Acquisitions, Strategic Alliances, Strategic Selling

Global Management Program

Thunderbird School of Global Management


The University of Chicago - Booth School of Business


Southern Illinois University, Carbondale

Advanced Management Program

Duke University - The Fuqua School of Business


ADVANCED THROUGH TECHNICAL INTO MANAGERIAL POSITIONS managing marketing strategy, go-to-market plans, product line strategy, new product development, engineering and manufacturing initiatives. Leveraged skills in marketing, sales, finance, operational improvement and team leadership. Representative results:

PRODUCT LINE MANAGER - $36 million P&L - Secured turnaround, elevating bottom line $1 million/yr,            

Badger Meter Corp.executing 3 new product launches, repositioned brand.

PRODUCT MANAGER - $28 million P&L - Captured contracts totaling over $30 million, increased                         Astronautics Corp.                                        margins$2.2 million, significantly improved Customer Satisfaction.

PLANT MANAGER - $20 million P&L - Drove 18% revenue growth while enhancing operating profits                  

Jet Die Casting$780,000/yr. Advanced quality and on-time delivery performance.

Combing Vision and Innovation to Create the Future


                                     Unique blend of Marketing, Strategy,                                                      

                          New Business Development and M&A experience                                                              

Thought leader for $1B technology business, combining vision and innovation to architect creative, transformational strategies, pioneering efforts to drive growth, enhance brand image & profitability for Fortune 500 industrial firms: General Electric, Smiths PLC, Eaton. Recognized for leading mission critical initiatives, in challenging, mature and emerging, global markets (Americas, Europe, Asia, Middle East). Diverse multi-industry experience. Noted for creative business strategy, strategic marketing, product positioning to propel core business, penetrate totally new markets. MBA, BSME.

Value Delivered:

A recent global CEO survey revealed that 93% of CEO's consider growth their number one priority for the next 5 years - yet 80% have no confidence in their direct report's abilities to support their growth objectives. 

Three years ago, my division was acquired by GE.  Since then, as VP, Marketing and Business

Development, I have been driving growth in difficult times by creating a new vision, repositioning the business and launching into an entirely new market segment. 

Over my career, with Blue Chip, global enterprises: General Electric, Smiths PLC, Eaton:

  • Grown revenues in excess of $600 million/yr – adding tens of millions to the bottom lineby spearheading innovative marketing strategies and product marketing.
  • Positioned for $1 billion in added revenues – new products, alliances and acquisitions.

My philosophy is quite simple: maximize growth through strategic and tactical excellence - gold-standard marketing.


Visionary, Game-Changing Corporate Strategy and Leadership, Innovation, Gold-standard Marketing, History, International Travel, Football, Golf, Cycling, Sports Cars, Motorcycles, the Great Outdoors.


General Electric Leadership Training

* Advanced Manager Course

* Innovation Workshop

* Change Acceleration Process Coaches Workshop

* CECOR Marketing Strategy Workshop


 Global Marketing Expert 

Energized by what is possible, consistentoriginator of bold, innovative strategies that create new frameworks to achieve breakthroughs required to achieve a competitive advantage and overcome complex business challenges.  Typically act as the point person responsible for Big Picture perspective: identifying, evaluating and addressing strategic issues facing the business, who provides a forward view and who helps define strategies that shape the future of the business. Known for strong intellect, exceptional Marketing and Strategic expertise and deep industry knowledge, recognized as an enterprising problem-solver, having ability to think expansively and laterally in a complex, global environment. Respected as a sage with credibility built from experience, level headed and unshakable in the eye of a storm. Diamond cutter with ability to see the gem within and unlock the potential from a rough stone.

Consummate Management Executive

Ability to take a broad mandate and run with it, shaping the vision and follow-on execution. Track record of transforming organizations to externally-focused, customer-centric in tune with industry dynamics to unleash innovation and enhance execution. Clear thinker, at best when change is needed. Able to visualize the need for change, sift through complex information and focus on critical priorities, can clearly define the options and way forward, translating strategy into action and drive for change. Focus on maximizing value capture of new opportunities by leveraging existing investment in products, technology, capital and infrastructure. Exceptional relationship skills, demonstrated ability to build strategic partnerships, energize and inspire multi-cultural teams by nurturing their ideas and empowering them to succeed. Unyielding integrity and personal values.


* Vision, Strategy, Execution & Leadership                         * Revenue Growth, Margin & Profit Improvement

 * Strategic, Market & Competitive Analysis* Global Marketing Strategy & Strategic Planning       * Business Strategy & Business Planning* Product Portfolio and P&L Management

 * Strategic Marketing Plans & Product Positioning* Product Line Strategy & Product Management

 * International New Business Development* New Product, Market Opportunity Validation

 * Acquisitions, Strategic Alliances, Joint Ventures* Market Research & Voice of the Customer

 * Customer Segmentation & Value Proposition* Market Segmentation, New Market Development

 * Product Marketing & Product Planning* Product Differentiation, New Product Development

 * New Product Launch & Pricing Strategy* Strategic Product Globalization

 * Mature Product Growth & Enhancements* Product Lifecycle Management

 * Brand Management, Marketing Communications* Go-to-Market Plans & Strategic Partnerships

 * Green Marketing & Social Media* Team Building & Organizational Transformation



Who's Who Worldwide

Strathmore's Who's Who Worldwide

Marketing Executives Networking Group - MENG


Certified Marketing Executive - CME

Sales & Marketing Executives International