Objective

Senior marketing strategist with 8 years of experience in online marketing and internet project development. Expertise in directing the creation of consumer-facing websites, taking projects from conception through launch, including the execution of marketing programs that influence customer acquisition. Adept at communicating with management and vendors to coordinate overall project development and marketing efforts.

Work History

Work History
Sep 2008 - Sep 2009

Project Marketing Manager

GameLink/Private Media Group, Inc

Managed ecommerce marketing projects for one of the top three adult retail and video-on-demand (VOD) websites with annual sales of over $12.6 million. Managed channel marketing initiatives for soft goods and hard goods Managed departmental projects that included email marketing, SEO/SEM, editorial and social media marketing Oversaw outsourced web team to develop new websites and affiliate programs Selected Contributions: Became the corporate liaison between US (San Francisco) and European (Barcelona) marketing teams following the acquisition of GameLink.com Centralized all online marketing under the San Francisco marketing team Managed the marketing and promotion of Stream to OwnSM - the first VOD lifetime streaming license - which led to a direct increase in customer retention and an increase in revenue of approximately 30% for the streaming product line Led the transfer of customers and traffic from several Private Media Group ecommerce sites to a GameLink white label solution and increased revenue by approximately 12% Managed social media efforts including an industry-specific social media website acquired by GameLink

Jan 1999 - Jan 2000

Director of Marketing (Contract)

CSB Entertainment

Defined strategy for and manage the creative process and development of new internet projects Oversaw contracted graphic design companies to develop new websites, tours, and marketing collateral Developed effective sales copy for all websites, newsletters, and marketing/sales collateral Wrote press releases and secured story placement in industry media publications Represented the company at industry events and trade shows Licensed new content and managed the content management system (CMS) Selected Contributions: Oversaw launch of an affiliate program and development of all websites in the portfolio Revamped exit traffic strategy with new partnerships that directly led to increased revenue Managed creative process and development of new paysites

1998 - 2000

Creative Manager/Creative Developer

Brand Institute

Managed the creative department of a brand naming and development company. Worked directly with legal and market research to service clients through the entire brand development process. Organized consumer focus groups (online and in person) to test brand names. Selected Contributions: Promoted from Creative Developer to Creative ManagerGrew department from two to five personnel including a pharmacist for pharmaceutical accounts Worked with clients including Avon, Tony Robbins, Burger King, Bayer, etc. to create new brands and brand extensions

Education

Education

Skills

Skills

ATG Ecommerce Software

Google Analytics

Dreamweaver

Coremetrics

Wordpress

Search Engine Optimization