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Career Profile

Influential content strategist, creator, and team leader with a strong creative vision, an analytical mind, and a proven record of enabling businesses to rapidly increase their marketing success. Companies quickly come to think of me as their behind-the-scenes secret weapon for turning audience data into engaging customer experiences; transforming key messages into compelling content campaigns; streamlining processes for optimal team efficiency; and effectively managing change as new industry challenges and opportunities emerge.

Experience Highlights

Strategy Development & Implementation

Campaign Planning & Oversight

Creative Ideation & Execution

Editorial & Promotional Copywriting

Brand Voice & Messaging

Performance Tracking & Optimization

Competitive Research and Data Analysis

Content Audits & Inventories

Social Media Community Development 

Content Operations & Productivity Management

      Consultant Profile

      2011Present

      Principal

      Jodi Harris Content Consulting

      As a content strategy consultant, I focus on helping brand marketers, agencies, and media companies analyze their content needs and resources; build infrastructure; and create and distribute relevant, engaging messages across multiple media channels and platforms. 

      Why specialize in content? There's nothing I'm more passionate about than using proven storytelling techniques to connect with the right audiences, discover common ground, and deliver valuable ideas and information that will capture their interest in unique, powerful ways.

      My career spans the publishing, marketing, and public relations industries,  giving me a well-rounded perspective on the current state of digital communications, as well as a unique view of the digital media opportunities that are on the horizon. If you are looking to improve your ability to surprise and delight your audience – and drive them to take action – let's connect

      Client & Employment Highlights

      Consulting Director: Editorial Content & Curation

      Content Marketing Institute

      Delivers key editorial services and solutions that enable the ongoing operation of an award-winning and industry-leading content business. Areas of oversight include strategic direction, process development, project management, and content creation. Performance highlights include:

      • Analyzing current trends in consumer behavior and content consumption patterns to develop and implement sound editorial strategies and plans.
      • Increasing Content Marketing Institute’s editorial quality, reach, production efficiency, and thought leadership value, enabling the company to earn a spot on the Inc. 500 "Fastest Growing Private U.S. Companies" list for three consecutive years.
      • Building and accelerating growth of an editorial platform to more than 200,000 subscribers and millions in revenue.
      • Writing and editing top-performing editorial content pieces that have enabled blog traffic to grow by 10% (year over year) and that increased the content conversion rate by nearly 50% in a single year.
      • Building an industry-leading online training program to facilitate professional development curriculum aligned with the company’s business goals.

      Digital Content Strategist/Project Manager/Producer (project based)

      Weill Media

      Planning, programming, and delivering strategic, editorial, and technical content services for agency clients that have included Mondelez International, Discovery Communications, FreshRealm, and Spark Networks. Highlights include:

      • Directing the development, creation, and launch of a content platform to support Cocoa Life – a landmark global initiative founded by Fortune 500 brand Mondelez International.
      • Producing powerful, emotionally resonant stories illustrating the vital impact of the brand’s community outreach efforts across the world.
      • Managed global campaigns for multiple platforms, working closely with agency and client teams located across 4 countries.
      • Directing all aspects of project management with a commitment to client satisfaction and demonstrating a strong ability to pivot as needs change and new priorities emerge.

      Digital Campaign Strategist/Proposal Strategist/Copywriter (project basis)

      Jetset Studios

      Initiated, pitched, produced, and executed multimedia promotional storytelling initiatives for television properties, theatrical films, and home video releases, encompassing proposal development, creative copywriting, interactive feature creation, and social media engagement. Highlights include:

      • Contributed to the creation of digital marketing content for studios' major films including The Guilt Trip, The Smurfs Movie, This is 40, and Pitch Perfect.
      • Synthesized team brainstorms into large-scale multimedia proposals.
      • Wrote promotional copy and conducted PR work for Jetset, including submissions for award entries, blog posts, and case studies.
      • Partnered with agency principals on branded content efforts that increased their thought leadership, generated new business opportunities, and expanded the company’s revenue streams.

      Digital Copywriter

      Prove/Placements Media
      • Created performance-driven content for the agency's website, promotional campaigns, and thought leadership initiatives.
      • Directly contributed to a 15% increase in qualified business leads.
      Dec 2005Apr 2011

      Senior Content Manager

      iMediaConnection

      Efficiently led the editorial content operations of an online trade media business. Highlights included:

        Jan 2002June 2005

        Managing Editor

        Advanstar Communications
        • Planned, developed, and managed all print and digital content for a biotechnology trade publication, Pharmaceutical Discovery, and sponsored content supplements.
        • Hired, trained, and managed staff editors and freelance writers.
        Sep 1999Sep 2001

        Senior Copywriter/Editor

        Edelman Worldwide Public Relations
        • Conceptualized and created promotional and editorial content for healthcare clients, including Shire Pharmaceuticals, Pfizer, Bausch and Lomb, Allergan, and Procter & Gamble Consumer Health.

        Work Samples

        Education

        BA: Communication

        Rutgers, The State University of New Jersey-New Brunswick