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Career Profile

I am a highly creative, goal-driven, and enterprise-minded marketing professional with extensive experience in multi-platform content strategy, creation, and management. My expertise lies in leading the ideation, development, and execution of compelling, innovative, cost-effective campaigns that unite brands and consumers across the digital landscape.

Experience Highlights

  • A proven track record of building sustainable, scalable content programs, processes, and campaigns from the ground up
  • Expertise in the strategic analysis of consumer behaviors, insights, trends, and competitive opportunities to produce engaging, performance-driven initiatives
  • A social-savvy, innovation-focused vision for launching multi-platform media projects
  • Deep experience with implementing and analyzing performance data to identify ongoing optimization opportunities
  • Industry-specific marketing experience in entertainment, automotive, consumer healthcare, media & publishing, technology, training and education, and biotechnology
  • Recognized by KPS Digital Marketing as one of the top Content Marketing Influencers of 2016

      Consultant Profile

      2011Present

      Principal

      Jodi Harris Content Consulting

      As a content strategy consultant, I focus on helping marketers, agencies, and other storytellers analyze their content needs and resources; build infrastructure; and create and distribute relevant, engaging messages across multiple media channels and platforms. 

      Why focus on content? Because expression, writing, and entertainment are in my DNA. Content marketing is, in essence, storytelling, and I was born to size up an audience, figure out our common interests, and craft a story that will speak to those interests in a memorable, engaging way.

      In my years of professional experience, I have developed a diverse range of skills, interests, and experience in publishing, marketing, and advertising, which gives me a well-rounded perspective on the digital industry. And with my keen sense of diverse audience mindsets, my ability to create and distribute engaging content, and my drive to help clients embrace technology and innovation, I have developed proven, measurable ways to design and implement content solutions that can meet any business challenge.

      Client & Employment Highlights

      Consulting Director: Editorial Content & Curation

      Content Marketing Institute
      • Establishing and upholding the strategic integrity of editorial content projects
      • Developing and managing original content products, including eBooks, website copy, and an industry-leading training program
      • Producing curated content initiatives that enhance the delivery and impact of our branded and editorial content on all its platforms
      • Writing collateral materials for sales, marketing, and social media purposes
      • Analyzing current trends in consumer behavior and content consumption to build sound editorial engagement strategies
      • Implementing measurement and optimization processes to continually improve audience engagement
      • Invited to present and moderate sessions at Content Marketing World Sydney's inaugural conference

      Digital Copywriter

      Prove/Placements Media
      • Creating strategic, SEO-optimized website content, promotional campaigns, thought leadership content, and lead generation initiatives

      Digital Content Strategist/Project Manager/Producer (project based)

      Weill Media
      • Developing proposals, producing, and delivering comprehensive content marketing programs for launch across multiple media platforms, including strategic research and analysis, brand positioning, persona development, creative ideation, budgeting, content creation, copy and design development, and operational planning

      Digital Campaign Strategist/Proposal Strategist/Copywriter (project basis)

      Jetset Studios
      • Ideation and execution of multimedia marketing campaigns for television properties and theatrical film releases, from proposal development, to creative copywriting, to social media engagement
      Dec 2005Apr 2011

      Senior Content Manager 

      DMG::Events
      • Conceptualized, created, launched, and managed a wide range of content platforms, programs, and products, including blogs, videos, social promotions, cover stories, industry awareness initiatives, cooperative creative programs, and mobile content
      • Led editorial initiatives that spurred a 40 percent traffic increase in a 9-month period
      • Promoted from Managing Editor in 2008
      • Promoted from Editor in 2006
        Jan 2002June 2005

        Managing Editor

        Advanstar Communications
        • Planned, developed, and managed print and digital content for a biotechnology trade publication
          Sep 1999Sep 2001

          Senior Copywriter/Editor

          Edelman Worldwide Public Relations
          • Conceptualized and created strategic marketing and editorial materials, including press kits, FAQs, one-sheets, consumer information packets, news articles, print ad copy, and other promotional collateral
          • Clients included: Johnson & Johnson, Wyeth Pharmaceuticals, Procter & Gamble, Aventis

          Experience & Accomplishments

          Content Project Development and Management
          • Conceptualized, developed, launched, and managed multimedia content for publishers, media companies, brands, and creative agencies.
          • Developed and produced a comprehensive outreach program to promote a for-good initiative for a multi-national CPG brand.
          • Successfully created and launched digital content products in the U.K. and Asia markets, as well as an entertainment industry-focused publication that was built, from the ground up, in less than six weeks.
          • Spearheaded a cooperative creative program with Loyola University, Chicago, and a montetizable industry recognition program
          • Hired, trained, and managed a staff of writers, editors, bloggers, and freelancers for domestic and global web projects
          • Led editorial initiatives that led to a 40 percent traffic increase      
          Writing and Editing

          Wrote, produced, and  contributed to strategic online content programs and assets,  including:

          • Website copy
          • Editorial content and blog articles
          • Marketing and advertising collateral
          • PR content, including white papers, FAQs, bios, and brochures
          • Social media pages, profiles, and feeds
          • E-books
          • E-newsletters
          • Video content
          • Quizzes, games, and other interactive projects
          Interactive Media

          Led the development of iMedia’s first video department to create and distribute video content for the web, e-newsletters, blogs, a YouTube channel, and corporate partnership efforts.

          Public Speaking and Business Development

          Invited to present and/or moderate panel discussions at industry events, including:

          • Content Marketing World Sydney
          • Ypulse Youth Marketing Mash-up
          • iMedia Summit Conference
          • ad:tech New York
          • ad:tech San Francisco
          • J.D. Power & Associates Roundtables
          • LeadsCon    

          Education

          BA: Communication

          Rutgers, The State University of New Jersey-New Brunswick

          Work Samples