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Career Profile

A highly creative, goal-driven, and enterprise-minded marketing professional with extensive experience in multi-platform content strategy, creation, and management. Passionate about bringing engaging, influential campaigns to life and driven to produce a measurable business impact through proven storytelling techniques. Brings a fresh approach to leading team innovation, execution, and performance. 

Experience Highlights

Strategy Development & Implementation

Campaign Planning & Oversight

Creative Ideation & Execution

Editorial & Promotional Copywriting

Brand Voice & Messaging

Performance Testing & Optimization

Team Leadership/Collaboration

Social Media Management

Video Scripting & Production

      Consultant Profile

      2011Present

      Principal

      Jodi Harris Content Consulting

      As a content strategy consultant, I focus on helping brand marketers, agencies, and media companies analyze their content needs and resources; build infrastructure; and create and distribute relevant, engaging messages across multiple media channels and platforms. 

      Why specialize in content? There's nothing I'm more passionate about than using proven storytelling techniques to connect with the right audiences, discover common ground, and deliver valuable ideas and information that will capture their interest in unique, powerful ways.

      My career spans the publishing, marketing, and public relations industries,  giving me a well-rounded perspective on the current state of digital communications, as well as a unique view of the digital media opportunities that are on the horizon. If you are looking to improve your ability to surprise and delight your audience – and drive them to take action – let's connect

      Client & Employment Highlights

      Consulting Director: Editorial Content & Curation

      Content Marketing Institute

      Produce curated content initiatives that enhance delivery and impact of branded and editorial content on all platforms. Write persuasive collateral materials for sales, marketing, and social media purposes.

      • Analyze current trends in consumer behavior and content consumption to build sound editorial engagement strategies. Instrumental in building company's publishing program to more than 200,000 subscribers and millions in revenue; increasing blog traffic 10% YOY.
      • Selected to spearhead selection, implementation, and management of new technology solutions and editorial products. Proactively built an industry-leading online training program to facilitate professional development curriculum aligned with the company’s business goals.
      • Establish and uphold the strategic integrity of a multi-platform editorial content program; develop, produce, and manage original/curated content projects including eBooks, blogs, website copy, interactive features, and videos.
      • Invited to present and moderate sessions at Content Marketing World Sydney's inaugural conference.

      Digital Copywriter

      Prove/Placements Media

      Create strategic, performance-driven website content, promotional copy, thought leadership content, and lead generation initiatives targeting a variety of vertical-specific industries and audiences.

      • Contributed to a significant increase in qualified business leads.
      • Develop creative concepts and promotional campaigns that meet established marketing objectives. 

      Digital Content Strategist/Project Manager/Producer (project based)

      Weill Media

      Provide a full range of multimedia content services – from building a strategy to execution and evaluation – that enable B2B and B2C brands to build trusted relationships with their target audience. Services include research and development, operational process planning, audience & competitive analysis, creative ideation, story design & development, copy creation, digital content, video direction & production, and project management.

      • Manage global campaigns for multiple platforms, working closely with agency and client teams located across 4 countries.
      • Direct all aspects of project management with a commitment to client satisfaction, including ability to pivot as needs change and new priorities emerge. Effectively revise strategy, development process, and creative process to meet new specifications that satisfy stakeholders.
      • Create and deliver engaging, brand-enhancing content products for media and CPG clients that range from start-ups to household name brands.

      Digital Campaign Strategist/Proposal Strategist/Copywriter (project basis)

      Jetset Studios

      Initiated, pitched, produced, and executed multimedia promotional campaigns for television properties, theatrical films, and home video releases, encompassing proposal development, creative copywriting, interactive feature creation, and social media engagement.

      • Contributed to the creation of digital marketing content for studios' major films including The Guilt Trip, The Smurfs Movie, This is 40, and Pitch Perfect.
      • Synthesized team brainstorms into large-scale multimedia proposals.
      • Wrote promotional copy and conducted PR work for Jetset, including submissions for award entries, blog posts, case studies, and more.
      • Partnered with agency principals on thought leadership initiatives, business development and expansion proposals, animated web series, and branded content programs.
      Dec 2005Apr 2011

      Senior Content Manager

      iMediaConnection

      Rolled out and managed all facets of editorial products for iMedia Connection, including iMedia UK, iMedia Singapore, and entertainment- and automotive industry vertical publications.

      • Conceptualized, created, launched, and managed a wide range of content platforms, programs, and products, including blogs, e-newsletters, video programs, social media channels, cover stories, industry awareness initiatives, cooperative creative programs, and mobile content.
      • Led editorial initiatives that spurred a 40% traffic increase in a 9-month period.
        Jan 2002June 2005

        Managing Editor

        Advanstar Communications

        Planned, developed, and managed print and digital content for biotechnology trade publication Pharmaceutical Discovery and associated supplemental publications.

          Sep 1999Sep 2001

          Senior Copywriter/Editor

          Edelman Worldwide Public Relations

          Conceptualized and created strategic marketing, informational, and editorial materials for Healthcare division, including press kits, FAQs, one-sheets, consumer info packets, news articles, ad copy, and promotional collateral.

          Work Samples

          Education

          BA: Communication

          Rutgers, The State University of New Jersey-New Brunswick