Summary

Brand champion, creative force and adept marketing PR strategist with deep agency and client-side experience in consumer package goods, health, nutrition, lifestyle, travel, celebrities, arts/culture, philanthropy, architecture & design, and B2B.  Expert at devising and leading “big idea” communications: media relations, publicity campaigns, social media and content marketing, endorsements, events, strategic partnerships, and more. Most recently, my work has included new brand development, brand strategy, marketing strategy, brand identity and product R&D.  Previously I spent 15 years at Rubenstein Associates in New York where I specialized in consumer PR, led major accounts, supervised teams and was promoted to executive vice president.  

Core Expertise

Media Relations: Product publicity; Influence; Crisis/issues; Partnerships

Multi-platform campaigns: Publicity; Events; Publishing/owned media; Sponsorships; Community 

Digital/Social/Traditional Media Integration: Multi-channel content and social marketing  

Celebrities/ Experts:  High-impact endorsements, positioning and advocacy 

Leadership: Client management; Team supervision and motivation; External collaboration

Creativity: Big idea thinker, storyteller, content creator and problem-solver 

Presentations:  Excellent oral and written skills; New business  solicitation

CLIENT EXPERIENCE(Highlights)

Health / Wellness: Weight Watchers International; South Beach Diet / Rodale / Waterfront Media; Hamptons Diet / Wiley & Sons; Kodak Consumer Optics;

Foods / Beverages: Kraft Foods Maxwell House; Post Healthy Classics Cereals (Raisin Bran / Shredded Wheat / Grape Nuts); Grey Goose Vodka (launch); Jell-O;

Lifestyle: Wedgwood (luxury PR and retail events); American Express IN:NYC card; American Society of Interior Designers / NY Design Week; ASID / Ansonia Designer Showcase: DuPont Textile Fibers (Lycra; CoolMax); Mensa – the high IQ society (Big Apple Award winner); Vidal Sassoon Hair Care Products; Fieldcrest Mills; Avon; Palmers Skin Products / E.T. Browne; Top Driver (driving school with GM / Met Life): Simon & Schuster (diet / cook / children’s /autobiographical books);

Celebrity: Sarah Ferguson, The Duchess of York (12 years); Arthur Agatston, MD; Naomi Judd; Anthony Robbins; Vicente Wolf; Lillian Vernon; Don Chadwick; Patricia Kluge; Kristin Cunningham;

Travel: Rhiga Royal Hotel; Fitzpatrick Hotels; London Pass; Tower Air (consumer travel / reputation management); Grand Circle Travel / Overseas Adventure Travel (seniors market); TicketPlanet.com;

B2B: The Ayers Group (human resource consulting); Milliken Mills (commercial textiles); DuPont Fibers (Nylon; Dacron; Micromattique) American Seating / Evo (ergonomic workplace); Center for Healthcare Design (architecture / design); Rathe Productions (exhibition staging)

Cultural: Praemium Imperiale / Japan Art Society (global arts prize in honor of Prince Takamatsu)

Advocacy: American Cancer Society Great American Weigh-In; Ronald McDonald House Charities; Children in Crisis; Mental Disabilities Rights International (MDRI)

Work History

Work History

Senior Vice President/Executive Vice President

Rubenstein Associates

Senior PR agency executive devised and managed major media campaigns for clients in the areas of consumer health/wellness; lifestyle; publishing; arts/culture; celebrities/authors/experts; B2B. For 10 years ran the agency’s largest account, Weight Watchers, and for 8 years managed the brand’s high-profile endorsement campaign with spokesperson Sarah Ferguson.  Other clients included Kraft Foods, Waterford/Wedgwood, Grey Goose, American Express, ASID, Grand Circle Travel, and more. Hands-on management included pitching and placing media. Supervised busy agency teams and worked successfully with external PR, advertising, media and promotional partners. Agency leadership included staff training, mentoring, talent recruitment, and pitching new business.

Apr 2011 - Present

Chief Marketing & Media Officer

F-Factor, LLC

Senior executive and equity stakeholder in venture to build a nutrition-based weight loss brand with a celebrity dietitian. Manage an active, integrated marketing media program comprised of publicity, off and online publishing, social networks, e-commerce and events.  Manage brand licenses with food partner Hain Celestial, affiliate partnerships including On-Juice and Open Sky, and endorsement programs with brands such as McDonalds, Cooking Light, I/O Beauty and Krave Pure Foods. Work on R&D for food and nutraceuticals products and directed package design.  Write and present materials for investor solicitations.  Ghostwrote book published in December 2012 that is a diet and nutrition bestseller. 

Feb 2009 - Apr 2011

Principal

C'Nova, LLC

Marketing PR and editorial services: book proposals, manuscripts, treatments, website development, public speaking programs, marketing and social media strategy.

Feb 2007 - Feb 2009

Director Communications and Creative Development

Hartmoor LLC

Senior communications and creative officer responsible for steering development of an international lifestyle, media and philanthropic brand for Sarah Ferguson, Duchess of York.  Wrote the brand’s launch media strategy. Managed heavy international media activity and worked with PR firms in NY and London. Directed projects with publishers, TV producers, agents and consultants and personally generated $2 million in speaker revenue.  Produced a comprehensive brand strategy that aligned the company’s commercial and charitable missions.  Managed product launches with licensees including Avon, Bath & Body Works, Moissanite, Helping Hands, and Simon & Schuster. Oversaw work on brand identity and development of an editorial website and social media community. Supervised a staff of four.

Education

Education

BA

Alfred University

Interdisciplinary program encompassing marketing, psychology and art/design

2009 - 2009

Professional Certificate

New York University

Completed five required courses for professional certificate: 

- Internet Marketing Strategies:Integrating technology, creative content, digital/social media platforms

- Web Analytics: Integrating Website and Email Data for Effective Digital Marketing

- Digital Strategy: Creating Synergy in the Marketing Program

- Buzz PR/Marketing: How to Use Social/New Media and Influenced-Based Marketing  

- Digital Entertainment, Marketing and Advertising; Media Marketing(and leveraging social media)