SIEMENS HEALTHCARE, Istanbul TURKEY
Enabled 11% growth in SGP and achieved 67% of market share in Plasma Protein product group.
Gained +3 new customers and launched new assay and instrument in Syva product group.
- Product group responsibility
- Product Launch (Pricing, GP and VC Targets, Strategic Product Planning and Road Map)
- Observing and analyzing the market, competitors and customers
- Market research activities, market segmentation
- Professional product training to customers & distributors & sales team
- Product Performance Management (GP, S&OP, Gains & Losses, Installed & Withdrawn)
- Forecast Management and Annual Budget Planning
- KOL management
- Pro-active and reactive visits to customer sites
- Activity Management (Congresses, VIP Roundtables, Scientific Meetings)
- Prepare written product information communications for customers and sales team
- Promotional activities management
- Sales organization and Field Force Management (7 Distributors, 4 KAM)
- Follow-up Tender Business
- Tender Business Management, determining the market price or the budget price or the target price for specific bids/projects.
Project: Acıbadem Group Contract- Approximately 9 Million Euros in 5 years.