• Ataşehir ISTANBUL
  • 05301532867
  • fundabaysal@gmail.com

Funda DUNDAR

Product Manager@Siemens Healthcare

Summary

Professional experience in healthcare and pharmaceutical marketing and sales such as analyzing the market and competitors, product management, product launch, product strategy and road map, customer insights, pricing, sales, tender business management, project development with in-depth knowledge of several business areas. Strategic minded, innovative and successful professional, competitive, business oriented, perfectionist and fast, prone to multitasking mode of operation and developed in relationship management, also able to smooth and constructive communication.

Work History

Work History

Product Manager

Jul 2013 - Present
SIEMENS HEALTHCARE, Istanbul  TURKEY

Marketing Department

Enabled 11% growth in SGP and achieved 67% of market share in Plasma Protein product group.

Gained +3 new customers and launched new assay and instrument in Syva product group.

  • Product group responsibility
  • Product Launch (Pricing, GP and VC Targets, Strategic Product Planning and Road Map)
  • Observing and analyzing the market, competitors and customers
  • Market research activities, market segmentation
  • Professional product training to customers & distributors & sales team
  • Product Performance Management (GP, S&OP, Gains & Losses, Installed & Withdrawn)
  • Forecast Management and Annual Budget Planning
  • KOL management
  • Pro-active and reactive visits to customer sites
  • Activity Management (Congresses, VIP Roundtables, Scientific Meetings)
  • Prepare written product information communications for customers and sales team
  • Promotional activities management
  • Sales organization and Field Force Management (7 Distributors, 4 KAM)
  • Follow-up Tender Business
  • Tender Business Management, determining the market price or the budget price or the target price for specific bids/projects.

Project:  Acıbadem Group Contract- Approximately 9 Million Euros in 5 years. 

 

Product Specialist

Oct 2012 - May 2013
SIEMENS HEALTHCARE, Istanbul, TURKEY

Marketing Department

 

Medical Sales Representative

Jul 2009 - Oct 2012
ABDI IBRAHIM PHARMACEUTICALS, Izmir, TURKEY

Sales Department

  • Organising conferences for neurology and psychiatry doctors.
  • Managing budgets (for catering, outside speakers, conferences, hospitality, etc.)
  • Arranging appointments with other  professionals.
  • Monitoring competitors' products and  competitor activity executed in the territory and identify appropriate counter strategy.
  • Developing strategies to approach potential customers and increase sales
  • Reaching  annual sales targets
  • Planning work schedules and weekly and monthly timetables. This involve working with the area sales team or discussing future targets with the area sales manager.
  • Regularly attending company meetings, technical data presentations and briefings
  • Keeping up with the latest clinical data supplied by the company and interpreting, presenting and discussing this data with health professionals during presentations

 

Long Term Internship

Oct 2007 - Mar 2008
HENKEL, Heidelberg, GERMANY

Performing and supporting work and projects in the R&D Department of Henkel Adhesives and Sealants Technologies for the automobile industry in Heidelberg, Germany during 6 months.

During my internship I worked on subjects as follows:

  • Compounding of ruber based adhesives and sealants on laboratory scale.
  • Compounding and testing of formulas with new raw materials.
  • Extrusion of the compounds on a laboratory extruder.
  • Physical and technical testing of adhesives compounds according to customer specifications.
  • Complete documentation and evaluation of test results within the laboratory journal.
  • Participation in batch production.
  • Automatic application of an adhesive in the technical center.
  • Visit of an automotive factory.

Education

Education

Dokuz Eylul University

2010 - 2012
Master of Business Administration (MBA)

Graduation project report on 'Neuromarketing' submitted and presented to the Department of Business Administration, University of Dokuz Eylul, Izmir.

Ege University

2003 - 2009
Bachelor of Science in Chemistry

Karlsruhe University

2006 - 2007
Bachelor of Science in Chemistry

Erasmus Program

Graduation project report on 'Electrofiltration of Xanthan and  labelling of Xanthan with 5-dichlorotriazinylaminofluorescein (DTAF)' submitted and presented to the Institute of Engineering in Life Sciences, University of Karlsruhe (TH), Germany

Language

English, German

Personal Details

Social Networker, Non-Smoker, Enthusiastic life-long learner, Traveller, Summer Lover, Passionate Reader, Blog Follower

REFERENCES – Available on request