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Summary

ABOUT MARILYN MORAN

I was introduced to the Internet in 1992 as a college freshman. As a behavioral science major, I was naturally drawn to the sociological and behavioral aspect of the Internet. Fascinated by the emerging technology, I began participating in online communities. First on the early BBSes and MUDs, eventually graduating to Usenet (newsgroups), as well as creating and maintaining various community-based mailing lists, message boards, and chat rooms. 

(NEARLY) TWENTY YEARS OF ONLINE EXPERIENCE

  • Moderator of various mailing list groups, message boards, and newsgroups since 1995.
  • Blogging since 1999.
  • Webmastered site/created & managed online community dedicated to alternative music for 5 years (1999-2004).
  • Managed public relations for various bands & musicians (2000-2010).
  • Worked for Internet Technology companies in the role of Producer and Project Manager.
  • Organize, manage, promote, and DJ music events (1999-present).
  • Write blogs on marketing, food, and music.
  • Manage online communities on following topics: marketing & PR, food, and music.
DIGITAL MARKETING SPECIALIST I am currently employed as a project manager at Webimax in Mount Laurel, NJ. Prior to Webimax, I worked for other digital marketing agencies providing online strategy and managing web marketing campaigns.

Additionally, over the years, I have provided private marketing consulting and training to individuals and small business clients helping them grow their business using online technology. I am very hands-on with my clients as I consider myself their marketing partner. 

PROFESSIONAL AND PERSONAL HIGHLIGHTS

Professionally, I am on the Board of Directors of PANMA (Philadelphia Area New Media Association) and a former officer in the Social Media Club of Philadelphia.

Personally, I am an avid blogger maintaining several food and hyperlocal blogs. I am the tweeter behind the popular Philly foodie Twitter account @phillygrub. (Mashable named Philly Grub one of the top 55 foodies to follow on Twitter.)

I also blog about digital marketing topics. http://www.njmarketingnerd.com/blog/

Work experience

Nov 2012Present

SEO Project Manager

Webimax

Project Management: Manage 30+ high profile accounts from start-ups to Fortune 500 clients. Steer strategy and interface with multiple departments ensuring timely execution of SEO, Social Media and Reputation Management campaigns and initiatives.

Digital Marketing Thought Leader: Stay on top of emerging digital marketing trends, share and teach best practices, and identify new marketing opportunities for clients.

Sep 2010Nov 2012

Social Media Manager

Di Bruno Bros.
Developed corporate social media strategy and executed campaigns that increased reach and social media followers, website traffic, and conversions (sales). htt
  • Created strategies and executed social media campaigns (social contests and exclusive discounts) through email marketing, affiliate marketing and paid ads.
  • Tracked effectiveness of social media campaigns by analyzing growth of reach, sales and community engagement through Google Analytics and other social media analysis tools.
  • Managed creative production of assets for social media campaigns.
  • Curated, wrote, edited and optimized company blog; received 26,000+ views in less than six months.
  • Responsible for executing daily social media postings & community engagement on social media profiles.
  • Managed Facebook fan page to over 6,000 likes.
  • Managed Twitter account; growing followers to 5400+.
  • Managed LinkedIn company profile; growing followers to 340+.
  • Created, optimized and managed Pinterest page; growing followers to 250+ within six months.
  • Created, optimized and managed Google Local and Google+ pages.
  • Monitored brand mentions online and crafted responses.
  • Developed blogger outreach strategy to increase brand mentions and link building opportunities.
  • Lead employee training on social media and blogging best practices.
Feb 2010Oct 2011

SEO & Social Media Consultant

NuSpark Marketing

Completed detailed strategic reviews of websites and created website optimization plans with goal of increasing search engine ranking, website traffic, and converting visitors into leads.

  • Managed and executed SEO campaigns including keyword research, competitive and market analysis, web code analysis, optimized copywriting, and link building opportunities.
  • Worked with project managers and web developers to implement SEO recommendations.
  • Completed detailed analytics reviews to measure and assess campaign effectiveness and plan SEO campaigns.
  • Developed social media strategies with goal of increasing visibility online, promoting brand awareness, and monitoring conversations.
  • Created, optimized, promoted, and managed social media profiles.
  • Trained clients on social media usage and best practices.
Sep 2008May 2010

Internet Marketing Specialist & Project Manager

Philly Marketing Labs

Developed and implemented marketing plans with a goal of increasing website rankings, traffic, raise brand awareness, generating leads, and encourage conversions using SEO, Google Adwords, and Social Media Marketing.

  • Planned and managed projects and campaigns, including scope of work, project scheduling, and resource allocation.
  • Provided keyword research, competitive and market analysis, and on- and off-site organic SEO recommendations.
  • Provided keyword research, ad copy, and optimized landing pages for Adwords campaigns.
  • Provided website design and usability analysis and presented findings to clients.
  • Created optimized social media profiles and engaged targeted audience through blogs, Facebook, Twitter, and other social media platforms.
  • Defined measurable and actionable metrics for marketing campaigns.
  • Lead monitoring and analytics efforts for marketing projects and campaigns.
  • Prepared and presented social media workshops & training sessions.
  • Provided ongoing marketing guidance, strategy, implementation, and training as needed.
  • Prepared marketing proposals for prospective clients & attended client pitch meetings.
  • Wrote optimized blog posts for company blog, performed SEO for company website, and managed social media profiles.
Jan 2009Mar 2010

SEO & Social Media Consultant

Dinkum Interactive

Completed detailed strategic reviews of websites and created website optimization plans with goal of increasing search engine ranking, website traffic, and converting visitors into leads.

  • Managed and executed SEO campaigns including keyword research, competitive and market analysis, web code analysis, optimized copywriting, and link building opportunities.
  • Worked with project managers and web developers to implement SEO recommendations.
  • Completed detailed analytics reviews to measure and assess campaign effectiveness and plan SEO campaigns.
  • Developed social media strategies with goal of increasing visibility online, promoting brand awareness, and monitoring conversations.
Jan 2007Aug 2008

Project Coordinator

Single Throw, Inc.

Successfully managed the launch or re-design of over 25 websites. Coordinated digital marketing services including: SEO, PPC, branding, social media, e-mail marketing, and e-commerce projects. 

Project Management

  • Acted as primary point of contact between Clients, Sales/Account Management, Production, and company Executives through every phase of project lifecycle. 
  • Maintained project schedules and delegated responsibilities and project tasks to four (4) in-house Production team members as well as up to 15 freelancers including graphic designers, front-end developers, application developers, copywriters, and social media marketers.
  • Prepared weekly project status reports and conducted management level production meetings with in-house Operations team. 
  • Recruited outsourced help as needed.
  • Created scope of work and resource allocation reports to ensure project deliverables were accomplished in accordance with best practices. 
  • Ensured projects stayed within budget by preparing and analyzing budget worksheets. 
  • Quoted and created work orders for existing clients as needed. 
  • Performed quality assurance testing on CMS (content management systems) and other custom-built web applications as needed. 
  • Registered domain names as needed. 
  • Coordinated with upper level tech support to set up IP addresses, DNS, web space, email hosting, and FTP access as needed. 
  • Updated client websites as needed. 
  • Created and contributed to client tutorials and instructional manuals. 
  • Conducted client training on proprietary CMS, Constant Contact, WordPress, Google Analytics, SEO techniques, and other marketing solutions. 
  • Provided technical support to existing clients as needed. 
  • Maintained strong business relationships with clients through regular contact during all phases of project and post-launch. 

Internet Marketing/SEO

  • Conducted keyword analysis by using top keyword mining tools. Identified and suggested relevant and high-value keywords to target. 
  • Created questionnaires to identify client’s unique value proposition. 
  • Assisted in researching, identifying, and analyzing competitor websites. 
  • Assisted in creating site navigation structures and wireframes. 
  • Critiqued web site designs to ensure best practices of: optimal usability, brand persona, clear placement of calls to action, and consistent navigation. 
  • Searched for and purchased stock imagery for use on websites as needed. 
  • Wrote, reviewed, and edited optimized web copy when needed including Meta tags, Site Maps, calls to action, micro sites, and landing pages for PPC programs. 
  • Created and reviewed opportunities for effective cross linking strategies to build online popularity. 
  • Reviewed and approved placement of websites in the top human-edited web directories: Yahoo, Business.com, Open Directory (Dmoz), etc. 
  • Assisted in setting up PPC campaigns using Google AdWords. 
  • Created project briefs and implemented strategies for social media solutions. 
  • Provided client consultation on blogging and podcasting topics and best practices. 
  • Contributed to the company blog. 
Mar 2006Dec 2006

Interactive Producer

BigString Corporation

Education

19951997

Associate of Applied Science

Reading Area Community College