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Work experience

Aug 2004Aug 2009

Group Director

Excel Communications Consultancy
  • Provides creative and strategic direction and oversight on all account assignments
  • Manages and reviews key client deliverables (i.e. messaging, branding, executive coaching, communications/marketing plans, and strategy documents
  • Independently directs a team of 9 people and responsible for the supervision of all team members
  • Responsible for overseeing clients' communication budgets (creating, expanding, forecasting, etc) and ensuring that revenue and account profitability for each client is reached on yearly basis.
  • Identifies “next level” thinking/ideas by tracking industry trends and activities.
  • Leverages a strong network by proactively engaging clients in dialogue about business issues.
  • Assists Agency President on new business efforts and on Hill & Knowlton relations

Clients: Frito Lay (Lay’s, A la Turca, Cheetos, Doritos, Ruffles, Frito Lay Corporate Communications, HR Department), Sony Eurasia, Komsufirin, Palladium Shopping Mall, Ansell Healthcare, Electroworld, Ciba Vision, Uno, Koc IT Group (KocSistem, Bilkom/Apple, Koç.net, Tanı/Paro, Koc Defence Technologies, Promena, Koc IT Group Corporate Communications, HR Department), Motorola (Corporate, Networks, Mobile Communication)

Dec 2000Aug 2004

Account Director

Capitol Ogilvy PR Worldwide Turkey
  • Responsible for shaping the communication strategy and developing strategic communications plans for multiple accounts
  • Works on a range of public relations/public affairs activities
  • Reviews and approves all client deliverables including editing, event planning/organization, logistical support within one or more accounts.
  • Actively involves in representing clients to the media and manages aspects of media relations, including media conferences, promotions, product launches, editorial board meetings, etc.
  • Manages clients' communication budgets

Clients: Unilever (Corporate), Siemens White Goods, Gaggenau, Danone (Water and Dairy Group), Eti, Samsung Electronic.

Apr 1999Oct 2000

Account Executive

Orsa Strategic Communications Consultancy
  • Prepares yearly/project based strategic communication plans
  • Coordinates media relations (monitoring media, working with targeted media, preparing media evaluation reports)
  • Handles basic research for client's business and industry, follows the communication activities of the competitors
  • Develops relationship with external client audiences
  • Manages and executes all approved projects of the clients

Clients: Ford Otosan, Lassa, Bridgestone, Hewlett Packard, Bilkom / Apple

Aug 1997Mar 1998

Account Executive

BG Consultants
  • Coordinates media relations (monitoring media, working with targeted media, preparing media evaluation reports)
  • Follows the communication activities of the competitors
  • Develops relationship with external client audiences
  • Executes all approved projects of the clients

Clients: Basarı Elektronik (Nokia), Yuce Auto SA (Skoda), Seagram International (Chivas Regal), Parkbank

Education

Oct 1993Jun 1998

Honors degree

Bogazici University
Sep 1985Jun 1992

Kadikoy Anadolu Lisesi

Certifications

Jun 2008Present

Board Membership Education Program

Corporate Governance Association of Turkey
Jan 2008Present

Leadership in Communication

Bellatris
May 1999Present

Strategic Communication Program

IDA
Mar 2000Present

Management Techniques Program

Arthur Andersen

References

Fikret Sebilcioglu

Devrim Ersoz

Salim Kadibesegil