Burcu Karacar

Burcu Karacar

Work History

Work History
Aug 2004 - Aug 2009

Group Director

Excel Communications Consultancy
  • Provides creative and strategic direction and oversight on all account assignments
  • Manages and reviews key client deliverables (i.e. messaging, branding, executive coaching, communications/marketing plans, and strategy documents
  • Independently directs a team of 9 people and responsible for the supervision of all team members
  • Responsible for overseeing clients' communication budgets (creating, expanding, forecasting, etc) and ensuring that revenue and account profitability for each client is reached on yearly basis.
  • Identifies “next level” thinking/ideas by tracking industry trends and activities.
  • Leverages a strong network by proactively engaging clients in dialogue about business issues.
  • Assists Agency President on new business efforts and on Hill & Knowlton relations

Clients: Frito Lay (Lay’s, A la Turca, Cheetos, Doritos, Ruffles, Frito Lay Corporate Communications, HR Department), Sony Eurasia, Komsufirin, Palladium Shopping Mall, Ansell Healthcare, Electroworld, Ciba Vision, Uno, Koc IT Group (KocSistem, Bilkom/Apple, Koç.net, Tanı/Paro, Koc Defence Technologies, Promena, Koc IT Group Corporate Communications, HR Department), Motorola (Corporate, Networks, Mobile Communication)

Dec 2000 - Aug 2004

Account Director

Capitol Ogilvy PR Worldwide Turkey
  • Responsible for shaping the communication strategy and developing strategic communications plans for multiple accounts
  • Works on a range of public relations/public affairs activities
  • Reviews and approves all client deliverables including editing, event planning/organization, logistical support within one or more accounts.
  • Actively involves in representing clients to the media and manages aspects of media relations, including media conferences, promotions, product launches, editorial board meetings, etc.
  • Manages clients' communication budgets

Clients: Unilever (Corporate), Siemens White Goods, Gaggenau, Danone (Water and Dairy Group), Eti, Samsung Electronic.

Apr 1999 - Oct 2000

Account Executive

Orsa Strategic Communications Consultancy
  • Prepares yearly/project based strategic communication plans
  • Coordinates media relations (monitoring media, working with targeted media, preparing media evaluation reports)
  • Handles basic research for client's business and industry, follows the communication activities of the competitors
  • Develops relationship with external client audiences
  • Manages and executes all approved projects of the clients

Clients: Ford Otosan, Lassa, Bridgestone, Hewlett Packard, Bilkom / Apple

Aug 1997 - Mar 1998

Account Executive

BG Consultants
  • Coordinates media relations (monitoring media, working with targeted media, preparing media evaluation reports)
  • Follows the communication activities of the competitors
  • Develops relationship with external client audiences
  • Executes all approved projects of the clients

Clients: Basarı Elektronik (Nokia), Yuce Auto SA (Skoda), Seagram International (Chivas Regal), Parkbank

Education

Education
Oct 1993 - Jun 1998

Honors degree

Bogazici University
Sep 1985 - Jun 1992

Kadikoy Anadolu Lisesi

Certifications

Certifications
Jun 2008 - Present

Board Membership Education Program

Corporate Governance Association of Turkey
Jan 2008 - Present

Leadership in Communication

Bellatris
May 1999 - Present

Strategic Communication Program

IDA
Mar 2000 - Present

Management Techniques Program

Arthur Andersen

References

References

Fikret Sebilcioglu

Devrim Ersoz

Salim Kadibesegil