F. Scott Woods

F. Scott Woods

Summary

An international, multilingual, executive with over ten years experience in the European online and media business. Experienced in marketing and sales, business development, strategy, operations, partnerships

and in building and organizing efficient business units that guarantee a high standard of quality and service for the customer. Passionate about technical innovations on the internet.

Work History

Work History
Jul 2006 - Jul 2007

Head of Syndication, Central & Northern Europe

Google Germany GmbH
Responsible for originating, structuring, negotiating and maintaining all strategic relationships with Google's ISP, Portal, Mobile, ecommerce, media and distribution (OEM) partners.
Jan 2005 - Jul 2006

Manager Strategic Publishing Partnerships, Europe

Google Germany GmbH
Managed the syndication of Google’s main search and monetization products (Websearch, AdSense for Search, AdSense for Content) with major publishing houses and media companies in Europe e.g. Burda, G+J (Germany), Times Group (UK), Groupe Test, VNU (France), RCS (Italy), NZZ (Switzerland), Dagens Nyheter (Sweden), Agora (Poland). Additional Projects: Launch of Google Maps in Germany: Initiated and negotiated content licensing agreements with Local Content and Business Listing providers for the Launch of Google Maps in Germany. Launch of Google Video in Germany: Acquired video content from major media companies and niche video content owners for the Launch of Google Video in Germany. Enabled other cross-functional business opportunities for among others Google News, Google Archive Search, Mobile content, Enterprise, Sitemaps. 2 direct reports
Aug 2003 - Dec 2004

Manager Content Media Europe

Google Germany GmbH
Reponsible for building up a network of Premium Partners for the AdSense for Content Program in Europe based on international strategy. Negotiated Media Buy contracts with major publishers and managed the Sales and Account Management teams in London, Parisand Hamburg. 5 direct reports
Mar 2001 - Aug 2003

Director International Sales & Business Development

G+J Electronic Media Sales GmbH
Intn’l Sales: Responsible for all international sales activities. Trained and managed the online initiatives of Gruner + Jahr’s Intenational print sales offices in London, Paris, Vienna, Zurich, Brussels and New York.Designed and negotiated contracts with media representatives in 15further countries.Biz Dev: Initiated and implemented a synergy-project to expand network portfolio reach, increase revenue and cut costs with fellow Bertelsmann Subsidiaries RTL interactive, Lycos Europe and wissen.de. Drove the initiative of creating integrated ‘Crossmedia’ sales packages with print magazine divisions.National Sales: Additionally responsible for regional sales offices in Frankfurt and Duesseldorf and 60% of overall revenue starting June 2002.3 direct repots
Sep 2000 - Jan 2001

Sales Director Central Europe

AllAdvantage.com Germany GmbH

Supervised and managed third-party sales force in Germany, Austria and Switzerland. Implemented international sales strategy and acted as senior operative executive in Germany. European operations were shut down in December 2000 by AllAdvantage.com Inc.

2 direct reports
Jan 2000 - Aug 2000

Director Online, interactive media

Axel Springer Verlag AG
Directed the entire online sales activities of the Axel Springer web properties and representation of Deutsche Telekom’s T-Online portal. Managed and expanded sales portfolio, developed e-commerce, online advertising and sales strategies. Responsible for all operations and client services in the online division. 15 direct reports, 5 indirect reports
Jan 1999 - Dec 1999

Online Sales Manager, interactive media

Axel Springer Verlag AG
Managed all major agency relations and direct Key Accounts for the online channel in Hamburg Sales office (Nielsen 1).
Dec 1997 - Dec 1998

Account Manager Online Sales, interactive media

Axel Springer Verlag AG
Coordinated the centralization and standardization of all ASV websites including conversion to IAB ad units and implementation of third-party ad-serving, drafted media plans and proposals for advertisers and reported on campaign success.
Sep 1995 - Dec 1997

Trainee

Axel Springer Verlag AG
Completed 2½; - year trainee program, learning all aspects of the publishing business. Divisions included among others the London office of Axel Springer Group and sales departments of DIE WELT and Allegra.
Oct 1993 - Jul 1995

Bookseller

Thalia-Buchhandlung Erich Könnecke GmbH & Co.
Bookseller in Flagship Store of Germany's largest Book retailer; responsible for paperbacks and press departments.

Education

Education
1993

BA

1989

Abitur

Nordsee-Gymnasium
1977 - 1979

École Française de Hambourg
1973 - 1977

Lycée Français de Londres