Senior Director Corporate & Product Marketing
BOXWOOD TECHNOLOGY INC
Boxwood Technology Inc. is the leading online career center provider for the association market. Revenues $11 million. Reported to the President.
Selected to join the senior management team for new, startup entity-challenged to launch new products and devise new corporate identity initiatives for online recruitment services in healthcare, finance, diversity, engineering and marketing verticals.
- Launched National Healthcare Career Network and provided program management and strategic marketing plan for the re-launch of company's core product in four vertical markets; secured more than 150 top tier customers in the first year.
- Wrote and executed industry-specific marketing plans for healthcare, diversity, marketing, travel and engineering vertical markets which supported more than 700 association clients. Developed strategic partner relationships to generate new revenues despite weak economic environment.
- Developed new corporate identity, branding, website, and corporate capabilities presentations to support aggressive growth strategy-successfully released and launched new identity in the first 90 days.