Fritz Lentz

Creative marketing executive with a stellar record of successful international team leadership

SKILLS

Skills
10
Strong, proven international management skills

Directed and inspired an international marketing and development group based in Europe, Asia and North America; increased annual revenues from $48.7 million to $210.5 million over 3 years.

10
Multilingual: Dutch, English, French and German

Held corporate posts in Belgium, Canada, Netherlands, Switzerland, U.K. and U.S.A. In addition, I have hands-on experience in Austria, Belarus, China, Denmark, Egypt, France, Germany, Greece, Italy, Japan, Lithuania, Norway, Russia, Spain, Sweden, Taiwan and Thailand.

10
Effective communicator and diplomat

Able to communicate effectively and tactfully with all levels of personnel from senior corporate management on down. Negotiated successfully with artists, prime ministers, royalty, factory workers in China and Russian state officials.

10
Creative innovator

Created top selling collectible products. Created three new collectible companies from scratch.  Created an ad campaign for Wrangler jeans promoting a personalized leather label that broke all records in Europe.

10
Retail network builder

Built nationwide network of independent retailers and chain stores for jewelry business. Managed the introduction of hundreds of new product launches. Responsible for multi-million dollar direct to consumer marketing campaigns both in the US and Europe. Worked the floor at trade shows and at Best Buy.

10
Deep understanding of marketing principles

15 years experience managing marketing and sales teams in Europe, Canada and  the US - directing researchers, data analysts, search engine marketers, bloggers, affiliate marketers, designers, writers, television producers, ad agencies, and media buyers - overseeing annual budgets of up to $50 million annually.

10
Steeped in research and consumer dynamics

Conducted continuous consumer research employing focus groups, surveys. dry and live testing, and rolling out products and marketing channels.  Created breakthrough by finding local culture equivalents to US originated concepts that resonated dramatically better with local consumers.

10
Experienced licensing negotiator

Negotiated licenses for World Wildlife Fund, UNICEF, Wedgwood, VAAP in Russia, and the Carlsberg, Kirin, Peroni, Tsingtao, St.Pauli Girl, Double Diamond, Newcastle Brown, Singha and Labatt breweries.

Work History

Work History
1993 - Present

President

Lentz Ltd. International Business Development

Management Consulting - Product Development and Marketing. Clients include A&E Television Networks, Columbia House, Enesco, GSI Commerce, The Franklin Mint, The Hamilton Collection, IEI Corporation, Pizza Free, Q-Ray, Sonic Relief

2003 - 2006

Vice President Marketing / General Manager 

Q-Ray

Managed Canadian DRTV/retail/eCommerce jewelry company start-up. Directed sales team, call center, customer service, distribution logistics, finance, IT, e-Commerce, B2C marketing, TV production, legal & consumer affairs, and trade shows. Built network of independent retailers and national chain stores. P&L responsible. Achieved 20% EBITDA. Established satellite operations in UK and Germany.

1998 - 1999

Vice President Marketing

Cendent

Directed a team of developers and direct marketers to create new product, advertising and marketing channel strategies for Cendent’s on-demand ancestry publishing division.

1988 - 1993

Managing Director 

The Bradford Group 

Led the company’s expansion into new product categories and started three independent new brand businesses: The Norman Rockwell Gallery, Ardleigh Elliott, and The Nature Preservation Gallery. Assembled teams of product managers, copywriters, art directors, photographers and support personnel. Directed new product development, sourcing, marketing planning and the creation of national advertising and direct to consumer mail order campaigns. P&L responsible.

1984 - 1988

Vice President International Product Development 

Bradford Exchange AG

Staffed and inspired a product development organization with team members in Switzerland, the US, UK, Germany and Asia. Directed a country specific product development effort that fueled a four-fold sales increase. Developed a $200 million product line by securing a monopoly on art properties and managing manufacturing in Russia.

1975 - 1984

Director of European Marketing

Franklin Mint Corporation

Directed a staff of 12 adapting US direct marketing programs for Dutch, French and German language audiences and creating new indigenous product programs. Developed numismatic, philatelic, jewelry, graphic arts, sculpture and porcelain marketing programs for the U.S. and international markets. Pioneered 'The World’s Greatest Porcelain Houses' programs which required the cooperation of 24 competing porcelain companies and generated over $100 million. Developed licensed product programs with The World Wildlife Fund, UNICEF and The Royal Family of Monaco. Increased stagnant sales through innovative advertising techniques. 

1973 - 1975

Account Executive

FHV/BBDO/Trend2

Created personalized Wrangler jeans ad campaign that generated store traffic and 50,000 orders. Campaign was adopted throughout Europe.

Education

Education
1970 - 1973

MBA Equivalent

IBW/SRO

The top certifications in marketing and advertising management available at the time in the Netherlands.