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Work experience

Sep 2008Sep 2009

Vice President of Sales & Marketing Partnerships

Grandstand Sports and Memorabilia

• Led inside sales staff in monthly gross profit an total sales by nearly 25% • Noted for driving 205% of increase Web and B2C sales • Responsible for managing sales process, and retaining all acquired clients through excellent client service • Created marketing materials for products and events (i.e. ads, presentations, web banners and online marketing campaigns) • Successfully launched optimized user friendly web site, increasing traffic and sales of over 300% in first year • Coordinated nationwide auction events utilizing the company brand and products to fundraise for numerous charitable organizations (i.e. American Cancer Society, The Madison Square Garden Boys & Girls Club, Ronald McDonald House) • Conducted market research of consumer trends and applied towards design, development, and promotion of new products • Collaborated with internal team to develop novel methods of promoting company and partner brands and properties • Enhanced company website to broaden consumer base and increase revenue through daily online inventory updates • Build partnership opportunity programs, sales/sponsorship for brand • Crafted and executed sales and marketing plans • Organized and directed sales staff to ensure maximum efficiency and coverage of key market segments and industry sectors • Fiscally responsible for managing partnership revenues and budgets • Ensure all deals are fair and good value/ROI • Managed Customer Relationship Management (CRM) marketing activities in an organization, including e-marketing programs and strategies

Mar 2008Aug 2008

Vice President of Athlete and Talent Marketing

PSI Marketing Group
• Created and executed innovative projects/ideas around athletes that will penetrate sport & bring athlete/brand personality to life • Identified and implemented endorsement and marketing opportunities for clients • Worked in conjunction with agencies, including ICM, SAPROS, and The Gersh Agency to meet the needs of the clientele • Served as liaison between the client and our legal team to draft and interpret contracts • Served as marketing consultant for various companies to increase product promotion through athlete appearances
Jan 2007Mar 2008

Executive Assistant / Marketing Associate

Axiom Sports and Entertainment
Executive Assistant / Marketing Associate • Responsible for account management and development of strategic marketing plan for clients • Drafted client biographies for use in media kits and new website • Organized and participated in conference calls between Axiom, its clients, and potential corporate advertisers and sponsors • Identified and pitched possible athlete advertisement and sponsorship campaign opportunities prior to 2008 Olympic Summer Games to various Vice Presidents of Marketing
Jul 2006Dec 2006


A.E.G. Worldwide/New York Red Bulls
Created media/information kits for press inquires Developed benefit packages and planned Opening Day events for VIP and season ticket holders Launched public relations campaign across tri-state area by placement of rebranding advertisements in various media outlets Helped to re-brand and create a new image for the N.Y./N.J. Metro-stars
Feb 2005Jul 2006

Marketing Associate

Red Bull of New York

Traveled to various locations to help educate consumers of the benefits of Red Bull Developed innovative marketing strategies and promotions Teamed Red Bull with athletes for brand representation and sponsorships



Microsoft Office & Works, Adobe Photoshop, In-Design, Dreamweaver, Reader, Inventoria, HTML, Macromedia, Flash and Java Script, Mac OS, Windows OS, Contract drafting, Social Media Marketing, Ability to multi-task and work well under time sensitive deadlines, Public speaking