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1. Endurance race and competititions - Taking part in endurance races has been a passion of mine.

2. Muay Thai - Training for amateur bouts at least twice a week. A great way to keep fit and keep your feet on the ground

3. Salsa . Merengue /Bachata - Social dance either once a week or once a fortnight.


I'm specialising in sales and marketing. Having been as a business development personnel for 8 years now. Mainly in the logistics and records management industry.

Below are some of the qualities which I possess :

Playing the hunter role (Cold calling, fixing appointments, doing presentations ).

Build partnerships with vendors and sub vendors.

Strong Business acumen (Doing cross selling / Launching of new business services that customers request for, thus increasing product and services line )

Business and competitors' analysis (Comparing rates / Doing cross analytical comparisons )

Networking with individuals across the industry. Identifying opportunities to build business relationships with them.

Work experience

Jan 2008Present

Business Development Manager

Santa Fe Relocations (S) Pte Ltd

·    Core responsibilities of Business development (Securing of a larger market share and generate awareness of services offered in the corporate arena) . Specializing in records and media management archiving systems. This includes the hardware storage as well as the software aspect of the industry. Selling both the tangible storage and web based storage systems to clients.

·Develop marketing and sales penetration strategies to actively segment and target allocated industries.

·Implementation and gathering of market research tools and information from targeting prospects and analyze them for effective sales targeting

·Liasing with vendors to ensure the smooth coordination of operation workflow over their supply chain processes.

·Maintaining channel sales avenue from existing customers ,handling overseas branches and subsidiaries of customers.

·Making sure the different departments of the customers have an open link with the company in case of BCP activation.

·Doing up cost profit analysis to gauge the profitability of an intended sales to present to the management.

·Implementation of account strategy to management oflarge and major account portfolios.

·Target and segment out markets to differentiate the needs of different industries and requirements of each specific customers.

·Meet weekly and monthly target quotas spread out across supply chain logisitics and records/warehousing management.

·Customer account management and compliance with Business law.

·Handling legal contracts and proof reading them before issuing them out to customers.

  • Contract negotiation and evaluation. Formulation of new contracts to meet new demands in industry services.
  • Partnership with DHL Global Mail, supply chain, Global forwarding and express
Jan 2007Jan 2008

Business/Fitness Consultant

Freefite Kinesthetics
- Concentrating in corporate fitness and event management. -Plan project management techniques for the company. - Facilitating project logistics project for company when doing events. -Selling it to the corporates, implementing and designing the right mix of corporate wellness program to suit the infrastructure and nature of the company. -Working with vendors, marketing Freefite related events. This includes government bodies and NGOs.

-Development of new fitness classes/programs to cater to individual and corporates alike.

-Event management. Integrating between vendors and service providers to come out with a clear definitive fitness and health related program for the masses.

Feb 2004Dec 2006

Business Development Executive

Transnational Info Guard Pte Ltd

Role and responsibilities

  • Prospecting of clients - Including cold calling and canvassing.
  • Target marketing - Doing up generic brochures and catalogs to target specific industries for archiving and records management purpose.
  • Seeking new business opportunities. Cross selling of other products and services like courier management and mailroom management services.


  • Constant target acheivement of average 115 % annually for the first year. 85% for the 2nd year and 128% for the 3rd.
  • Managed to increase company's clientele base by more than 58% for a period of 1 and a half years.
  • Introduced Media Management Storage to the business portfolio and integrated the RMS (Records Mangement Software) to it.

Fitness Consultant


Feb 1994Dec 1995

A levels

Our Lady of Lourdes


Public speaking and presentation
Attended the Dale Carnegie course in public speaking and human relations.   Have been doing presentations for all of the companies I work for. Plus doing fitness talks for corporates in fitness and nutritional management.