Nine years client and agency side experience creating marketing programs and promotions that build both brand equity and sales volume utilizing entertainment, music, emerging technology, events, PR and new media.
Jun 2007 - Present
Marketing and Account Services
Clients: Ray-Ban, Loopt, SanDisk. Analyze each client’s business goals and build marketing programs/strategies that utilize entertainment, emerging technology, PR and events to build brand equity and sales volume. License and produce exclusive content for clients. Responsible for day to day account management, college rep program, celebrity outreach/seeding, product integration, PR and reporting. Manage 3000 sq ft studio and its events, recordings, and filmings.
Jan 2004 - Feb 2008
Red Bull Music
GRACE Culture Marketing (A Red Bull Co.)
Agency-side experience developing strategies in the entertainment community for Red Bull North America. Managed relationships with labels, artists, managers, and leading event producers. Responsible for Red Bull programs, presence, and integration at key events such as MTV VMAs, Grammy’s, Billboard Awards, and music festivals (SXSW, Virgin Fest, Lollapalooza, Bamboozle, etc). Execution of entertainment programs throughout the US necessitated successful working relationships with the local field marketing staff. Additionally, I manage the newly completed world-class Red Bull Recording Studios. If you have seen an artist holding a can of Red Bull on-stage or in the public eye, you’ve seen my work.
Mar 2000 - Dec 2003
Red Bull North America
One of the first 50 employees at Red Bull. Client-side experience for all entertainment related activities including sports, music, interactive, fashion, celebrity, arts and culture. I was responsible for programs from concept to execution and coordinated with all internal departments to ensure success while staying on budget. Of note, I developed the first-ever “VIP Backstage Lounge”, which successfully created the Red Bull experience backstage for artists, celebrities and athletes at major events worldwide. The success of this program has led it to become commonplace, and spawned me-too programs from Red Bull’s competitors.