Printing tool Download PDF

Freddy Kamt

Magister & Digital estrategist / digital / on line / Ecommerce / Marketing

Work experience

Jul 2014Present

Digital estrategist & Founder

Kamt & Asociados
Advising clients in the planning and management of: - Digital business strategy (B2B, B2C, M commerce, B2E, egovernment, P2P, etc). - Digital innovation in business model, user experience and product development. - ERP systems (open source) with the objective of transforming it into a business 2.0 - Stretegy of: e Commerce, digital marketing, eCRM, User experience, web analytics, SEO, SEM, Social media, mobile apps and web sites.
Dec 2012Feb 2014

Manager of E business

Laborum Perú
Company in charge of recruitment and selection of staff. I came profitable the operations seeking new business opportunities and steadily reducing operations cost area. Making innovation in creating new business models which meet current and future need of our external customer (individuals, companies of different industries, universities and PhD programs) and internal, taking full advantage of the internet environment and the most recent technological advances (TICs). - I develop a new job portal with free software, which drastically reduces the cost of operation and licensing. - I reduced operating cost up to 48% - I increased product turnover and banners mailing achieving peak turnover of 120 thousand soles per month. - I developed new products which helped to raise the average ticket per costumer. - I managed to increase accumulated updating packages on line%. - I upgraded the following KPIs: applications per offer, visitors to the site, page views, new resume and updates resume. - Implemented ERP, CRM and BSC systems that allowed automating and managing processes more efficiently.
Nov 2009Dec 2012

Chief in digital marketing

Spanish multinational that sells life insurance and general risks. At the regional level: - Represented Mapfre Peru in designing corporate strategy internet business that took place in Europe, in which I participated all countries of Mapfre America. - I fulfilled the duties assigned by Mapfre America to ensure business growth and management of online social networking strategy in Latin America along with MAPFRE Mexico and MAPFRE Argentina. - I led together with MAPFRE Puerto Rico planning and strategy of mobile developments in Latin America. At the local level: - I managed a fulfillment of sales goals since the start of the project average of 230 %. - I Led management area together with 17 companies specializing in various areas of internet sales coordinating with about 45 people. - Manage continuous improvement and control of internet business strategy MAPFRE Peru (B2C and B2B), which involves: web platforms to provide digital services and ecommerce platforms closure. Charge: Boss at planning commercial area - Digital marketing - I managed marketing strategies to increase profitability and improve the products from all companies of the corporation, coordinating the launch and promotion of products and services to the end customer level, brokers and distribution channels in Lima and Provinces. - I created the e-commerce channel in the CIA becoming category leaders. - I outlined the plan and executed market research and business intelligence. - I analyzed periodically the profitability, margin growth, financial product evaluation, management ratios, production vs. budget, sinistrality vs. budget, analysis of commissions, etc. - I led the management of improvement aimed at optimizing customer service to all areas of the company. - I coordinated the implementation of activities and projects to the loyalty of our end customers and brokers. - I trained sales force and personal contact with the customer on various issues
Aug 2007Nov 2009

Key Account Manager

Belgian multinational dedicated to the commercialization of chemical products and industrial accessories -I led the creation of a new line of business that sells industrial accessories for the entire cement industry, Foundries and Sugar Mills. - I managed a profit of nearly $ 2 million in less than a year in office. - I leaned against the commercial management of various chemical inputs and specialized lubricants for heavy industry



Master degree Ebusiness & Ecommerce

EAE Business School
Doble titulacion por la universidad de Barcelona y la EAE

Pontificia Universidad Católica del Perú


Comercio electrónico
Marketing en Internet
Optimización en buscadores
Marketing digital
Estrategia de mercadotecnia
Estrategia empresarial
Gestión de relaciones con clientes
Gestión de la innovación
Gestión de proyectos
Balanced Scorecard
Business Intelligence
Commercial Direction
Marketing Strategy
Management Consulting
Product Marketing
Social Media Strategist
Digital Marketing
Business Strategy
B2C Ecommerce
B2B eCommerce
Digital Channels
Negocios por internet