Printing tool Download PDF

Frans Bootsman

Communications Manager at De School

Work experience


Communications Manager at De School

  • The executive communicative voice of Trouw's successor, taking De School from its newly-founded position in early 2016 to being one of the leading clubs in Europe.
  • Developed and implemented integrated communication strategy of De School with little  budget and a focus on unique, engaging content.
  • Expanded our local and international audience with a steady 60% growth rate and a 68% demographic between 18 and 34 years old. 
  • Safeguarded the inherent multidisciplinary values of De School as a sincere cultural hub and all-round home away from home.

Dutch Ambassador at Resident Advisor (RA)

  • Catered to the global audience of Resident Advisor - the most influential online music magazine and community platform worldwide with 1,4M social followers and 30M yearly unique users - with editorial content focused on all things happening in the Netherlands.
  • Primary liaison between all Dutch contacts and HQ's in London, New York and Berlin. 
  • Responsible various types of back-end data assigned to this particular region. 
  • Spokesperson as to communicate the values and unique qualities of RA as a platform.

Communications & Marketing at TrouwAmsterdam

  • Responsible for all media inquiries - producing at maintaining press kits, releases and photos
  • Driving force of the organization's brand online and offline. 
  • Developed cross-functional projects with interesting partners including the iconic Trouw at Concertgebouw night during ADE 2013, which was one of the first to bring together the worlds of qualitative classical and electronic music.
  • Ended this ambitious project as one of the most renowned clubs worldwide with over 100K of social media followers.



Master Media Studies: New Media and Digital Culture at University of Amsterdam

Subject of Master Thesis and area of expertise: distant suffering in online news coverage iconography of the Paris attacks and Beirut bombings in 2016.


Bachelor European Studies: Literature & Culture at University of Amsterdam

Subject of Bachelor Thesis and area of expertise: the relation between cosmopolitanism and nationalism in the philosophy of PEGIDA.

Language Skills

Fluency in English
Fluency in German
Fluency in French