Retail Industry Technical Strategist
Responsible for developing Microsoft’s strategy in the retail and food services verticals and communicating with product groups, partners and customers on adopting the defined strategy.
·Microsoft needed a store systems strategy to compete against IBM specifically in the grocery and mass merchandiser accounts.Working with a worldwide team, lead the effort to define and implement a six point strategy that is being used in the market today to grow Microsoft’s $1 billion revenue stream in retail.
·The retail application standards body (ARTS which is part of the National Retail Federation) was being lead by open systems, competitive technical companies such as Oracle and Sun.Actively participated in ARTS for Microsoft and dramatically increased our visibility in the organization.This effort opened up new application possibilities specifically with emerging technologies such as wireless and RFID.
·The retail marketing support group needed a set of application demonstrations that easily allow sales reps worldwide to show possible innovation utilizing Microsoft products.Worked with Microsoft Technology Centers to deliver this capability through videos, click-through application functional presentations or actual applications running virtually throughout the world. This capability delivers retail relevant content to executive briefings to expand this $1 billion dollar marketplace.