Download PDF

Frankie Lipinski

Insights Support Specialist | Master of Science in Marketing Research Candidate

Skills

  • Marketing Research
    • Integrating Quantitative and Qualitative
    • Research Question & Design
    • Real-Time Campaign Optimization
    • Data Analysis & Reporting
    • Platforms: Google Analytics, Qualtrics, R, SPSS, Tableau
  • Marketing
    • Traditional & Digital Media (Direct Display, OOH, Native, Print, Radio, TV)
    • B2B and B2C Content Marketing
    • Search Engine Optimization/Management
    • Social Media Management
    • Platforms: DoubleClick Campaign Manager, Facebook Power Editor, Salesforce

PUBLICATIOnS

  • "integrate love into life" Book of Poems
    • Publication Date November 30th, 2018
    •  Two Live Readings in 2018 and 2019

VISION

Blending the analytical, creative and empathetic mind to permeate every facet of business with marketing research. Supporting holistic, sustainable, and mission-driven practices to reach the highest potential of humanity. Seeking a position that calls for qualitative and quantitative marketing research skills and strategic planning to foster successful initiatives.

Education

January 2019December 2020

Master of Science | Marketing Research

Michigan State University | #1 MS in Marketing Research Program in North America
  • Expected Graduation December 2020 (Online Program)
  • Cumulative GPA 3.69 | Broad College of Business
August 2015May 2019

Bachelor of Arts | Dual-Major in Marketing and Psychology

Michigan State University | Honors College
  • Minor in Leadership in Integrated Learning | Bailey Scholars Program
  • Cumulative GPA 3.55 | Dean's List Every Semester

Experience

July 2020Present

Insights Support Specialist

20|20 Research, a division of Schlesinger Group
July 2020Present

Marketing Research Consultant

RYZE Careers
JanuaryMay 2019

MSU Dialogues Assistant Facilitator

Michigan State University | East Lansing, MI
  • Facilitated dialogue across difference with 17 participants using strategies specifically researched and designed for race and gender with application for any intergroup dialogue
MayAugust 2016

Rotating Teams Marketing Intern

MBuy Powered by Mediaocean | Chicago, IL
  • Learned the essentials of media buying and planning, analyzing, reporting, and optimizing within three departments - Digital, Traditional Media, and Strategy & Analytics 
  • Created a modern digital platform with small team of three interns to visualize popularity connections between TV shows and streamline TV ad buys 
  • Collaborated with team to segment a $1mm budget and deliver a strategic, data-driven proposal for a project involving mass-media campaigns and analytical insight tools 
  • Visualized the future of marketing and business by hosting 10 meetings with coworkers off-site from all levels of the company - from Account Managers to the VP of MBuy 
June 2015April 2016

Social Media Marketing Intern

Big Shot Marketing | Chicago, IL
  • Managed client social media and projects including content marketing and data organization in landscape, culinary, real estate, fashion, fitness, entrepreneurship, etc.
  • Incorporated holistic thinking, creativity, and empathy in all aspects of the marketing process (branding, design, media management and optimization) by working alongside CEO/founder and participating in client facing B2B service contract negotiations
  • Worked remotely for six months during freshman year with full responsibility of five clients' social media platforms (including Facebook Business Manager, Instagram, Twitter, LinkedIn)

Leadership

March 2018 May 2019

Executive Board Member | Soul Speaks Coordinator

MSU Women's Council | Michigan State University
  • Creator/coordinator of Soul Speaks, an informal atmosphere for making deeper connections and providing mindfulness support to students for campus well-being
  • Co-founded the Coalition of Gender Empowerment Organizations by reaching out to 38 campus organizations all driven by intersectional feminist values to align our missions, host events, and brainstorm initiatives for MSU's 50,000+ students
  • Editor/writer for Fem Magazine "Poems, Short Stories, and Essays" category which is a feminist voice platform (converted to online format) founded by Women's Council in the 1980s 
  • Chairperson for Women's Advisory Council to VP of Student Affairs & Services and Representative for Council of Progressive and Racial/Ethnic Students Coalition collaborating with campus organizations and administrative offices to create solutions