Applied Merchandising Concepts
Project based consulting for point of purchase display boutique providing merchandisng solutions to CPG companies.
- Johnson & Johnson - Tylenol and Motrin for the Convenience channel. Developed modular vertical and horizontal stack dispay system for tubed product to be merchandised on front end counter. Result: 5 new s.k.u.s added to distribution.
- Cadbury - Halls. Designed corrugated PDQ display that did not require a shipper via a one piece contstruction. Result: Reduced materials by 30% and cost 18%, effectively addressing Wal-Mart's packaging reduction program.
- Hess - Single pack gum and bagged candy categories. Performed store analysis and audit that recommended re-designing racking system that reversed the locations of bagged candy from the front end with single pack gum which was in line. Result: Gum sales increased 20%, bagged candy 5%.