Printing tool Download PDF


Marketing Executive with proven ability to increase revenues and profitably, grow market share and lead effective teams. Demonstrated strengths in strategic marketing, negotiations, competitive analysis, promotions and product development. Adept at coordinating daily operations, administering budgets and creating strategic plans. Consistent record of increasing customer retention and effectively improving business operations.

Category Management  -  Strategic Business Planning  -  P&L Management

Trade Marketing  -  Team Building  -  Brand Management  -  Product Development

Competitive Analysis  -  Promotional Programs  -  Marketing Management

Work experience


Marketing Consultant

Applied Merchandising Concepts

Project based consulting for point of purchase display boutique providing merchandisng solutions to CPG companies.

  • Johnson & Johnson - Tylenol and Motrin for the Convenience channel.  Developed modular vertical and horizontal stack dispay system for tubed product to be merchandised on front end counter.  Result: 5 new s.k.u.s added to distribution.
  • Cadbury - Halls.  Designed corrugated PDQ display that did not require a shipper via a one piece contstruction.  Result: Reduced materials by 30% and cost 18%, effectively addressing Wal-Mart's packaging reduction program.
  • Hess - Single pack gum and bagged candy categories.  Performed store analysis and audit that recommended re-designing racking system that reversed the locations of bagged candy from the front end with single pack gum which was in line.  Result: Gum sales increased 20%, bagged candy 5%.

Director of Marketing for Consumer and Commercial Products

FUJIFILM Recording Media U.S.A., Inc. (1998-2007)

P&L responsibility.  Supervised 6 direct reports and administered multi-million dollar budget.  Prepared annual and 3-year strategic revenue and expense plans.  Managed marketing and branding functions.  Analyzed market trends and marketing research utilizing I.R.I., Nielsen and NPD data.

  • Produced 2 consecutive years of $250 million in combined sales with > 25% gross margin by developing and executing strategic marketing business plans.
  • Achieved # 1 market share position for 8 consecutive fiscal quarters by closely monitoring the competition, managing pricing strategy and promotional offering.
  • Increased sales 10% by designing on-line promotional strategies for resellers and end users.
  • Achieved account specific sales increases through custom packaging by creating a strong collaborative environment between Sales and Customers to clearly identify needs.

Group Marketing Manager

Fujifilm U.S.A., Inc.

Led merger and integration of 2 culturaly different consumer product units. Improved efficiency and profitability emphasizing strategic planning and management. Supervised 5 direct reorts.

  • Delivered $35 million with 35% gross margin by introducing 40 s.k.u. DVD product line to retail and commercial markets.
  • Produced $10 million savings by leading cross functional teams through factory cost negotiations, thorough analysis and selection of optimal vendors and the elimination of redundancies.
  • Earned Special Recognition Award for Outstanding Contribution for the developement of the DVD business (2003).

Senior Marketing Manager

Fuji Photo Film U.S.A., Inc.

Oversaw new product introductions and identified new markets for penetration. Supported audio and video tape, accessory, optical media and flash memory product lines.  Supervised staff of 4.  Carried out strategic planning to support new product distribution.

  • Achieved $50 million in new revenue and # 3 market share by planning and leading roll out of new Flash Memory product line.  Researched market opportunity and conducted market testing before initiatiating national roll out.  Achieved 80% penetration rate among target accounts.
  • Improved videotape product line margins 5% spearheading new pricing and promotion straegies.

Marketing Manager

Fuji Photo Film U.S.A., Inc.

Carried out planning and management of new product introductions for magnetic Markets division.  Supervised staff of 3.  Earned promotion based on history of profitability improvements.

  • Delivered $5 million in sales with a 40% gross margin by designing and launching new accessories product line
  • Lowered packaging costs 30% ($500,000) by migrating packaging to China and Taiwan.

Brand Manager

Fuji Photo Film U.S.A., Inc.

Managed branding and product marketing for audio/video tape and optical media product lines.  Developed new s.k.u.s and promotions targeting major national and regional retailers.  Maintained packaging and promotional budgets.  Supervised staff of 3.

  • Produced $8 million in new revenue from BJ's Wholesale Club by developing custom s.k.u. assortment and creating effective merchandising and promotional plans
  • Increaed sales 15% in one quarter by formulating NFL based sponsorship promotions
  • Earned Team Award for Dedication & Relentless Pursuit of Excellence (1999) and Special Recognition Award for Untiring Efforts Marketing the Blank Media Category (2000)

Director of Channel Marketing

Managed Channel Marketing for $45 million consumer software products company. Developed promotions.  Supervised staff of 2.  Directed 14 field merchandisers and ensured on-going retailer compliance with plan-o-grams, display and promotional execution via incentive programs.


Product Marketing Manager

Maxell Corporation of America

Carried out product marketing for $90 million in computer media products.  Effectively managed $8 million marketing budget.  Position provided an excellent foundation in the principles of classical marketing with an emphasis on P&L management.


Retail Marketing Manager

Developed and implemented marketing programs for $300 million consumer business.  Built Memory Master into # 1 brand at retail with 75% market share in flash memory category through effective packaging and customized promotional strategies.  Position was an extraordinary training ground for the principles of packaging, promotions and merchandising.


Project Manager

The Key Display Group

Learned the fundamentals of point of purchase display advertising.



Hold NJ Insurance Producer License


Ramapo College of New Jersey


Fairleigh Dickinson University