- Increased organic search traffic within 4 months by 222%; averaged 35% online visitors from search traffic weekly just 6 months after site went live.
- Created and Implemented the entire tactical SEO plan for new Website involving competitor keyword analysis, plugins, blog development, link building, and multiple social media platforms (Twitter, etc).
- Launched Google pay-per-click campaign resulting in click-through-rate of 2.10% and conversion rate of 4%; campaign accounted for 73% of all new visitors.
- Increased online traffic by 45% by developing The WiseChoice Blog; produced blog business plan, managed design, bloggers, editorial schedule, and promotion on social media platforms.
- Optimized use of StumbleUpon (social media platform to rate and share Websites) and increased unique visits to The WiseChoice Blog by 81%.
- Developed detailed spreadsheet analysis of pay-per-click campaigns using Google Analytics, tracking metrics including click-through-rate, cost-per-conversion and ROI.