Linda Franklin

Linda Franklin

Memberships/Community Service

GMU Business Roundtable

DC Web Women

Women in Technology

Capital Communicators

Capital Cabal


Over 10 years of online marketing and communications management experience. Goal-oriented, top-performing marketing strategist with substantial experience in digital marketing and planning.  An energetic leader and team player who generates winning results and builds long term client partnerships; key experiences and proven performance in:

  • Strategic Planning
  • Search Engine Optimization (SEO)
  • Campaign Analysis
  • Website Content Management
  • Pay-Per-Click Campaigns
  • Social Media Marketing
  • Partnership Development


  • Strategic planning and implementation of projects
  • Social media
  • Partnership development
  • Search engine optimization (SEO)
  • Web content and Web design layout
  • Pay-per-click campaigns
  • Analytics

Work History

Work History
Dec 2008 - May 2010

Marketing Manager

Wise Choice
  • Increased organic search traffic within 4 months by 222%; averaged 35% online visitors from search traffic weekly just 6 months after site went live.
  • Created and Implemented the entire tactical SEO plan for new Website involving competitor keyword analysis, plugins, blog development, link building, and multiple social media platforms (Twitter, etc).
  • Launched Google pay-per-click campaign resulting in click-through-rate of 2.10% and conversion rate of 4%; campaign accounted for 73% of all new visitors.
  • Increased online traffic by 45% by developing The WiseChoice Blog; produced blog business plan, managed design, bloggers, editorial schedule, and promotion on social media platforms.
  • Optimized use of StumbleUpon (social media platform to rate and share Websites) and increased unique visits to The WiseChoice Blog by 81%.
  • Developed detailed spreadsheet analysis of pay-per-click campaigns using Google Analytics, tracking metrics including click-through-rate, cost-per-conversion and ROI.
Jul 2008 - Oct 2008

Account Manager

Verizon Multimedia
  • Developed interactive media and direct mail communications for 12 clients within Verizon corporation; achieved 4.1% return rate on direct mail campaign for Northeast client.
  • IT Liaison for Web design and campaigns; maximized client relations with Verizon's national and regional marketing teams by managing functions as primary contact.
  • Managed team of print managers, copywriters, and designers to ensure each project remained within budget, timeline, and adhered to branding guidelines of Corporate Verizon.
Dec 2001 - Apr 2008

Marketing Manager

Marketing Manager/College Bound Marketing (                      (2005-2008)                                                                                       

  • Managed strategic online campaigns to increase lead generation via SEO, pay-per-click advertising, online banners, and online promotion campaigns.
  • Oversaw Web content development of lead generating Website, and produced monthly metric reports to assess online campaign performance and success.
  • Led email marketing newsletter campaigns to drive audience retention and referrals; increased email referral rates by 10% over three months.
  • Spearheaded strategic initiative integrating new marketing plan to internal sales staff of 400 to generate leads. Acquired 30% of all business leads through new initiative and reduced total budget by 15%.
  • Developed business partnerships and relations with higher education organizations to promote Sallie Mae college planning products; increased referrals by 30% via national promotional tour campaign with partner.

Marketing Product Analyst/Education Loan Management                                        (2001-2005)                 

  • Developed, organized reviewed, and implemented 5 major private loan products and 70 customized product applications with multiple departments (legal, credit, policy, compliance, information technology, print vendors, call centers)
  • Streamlined online integration process of private loan applications by researching and analyzing needs of product managers, call centers, finance, legal and IT.
Sep 1999 - Dec 2001

Marketing Associate

The George Washington University
  • Provided marketing and content management strategy for revising the GW Web home page to ensure ease of usability and generate interest to prospective students and their families.
  • Monitored competing university postings to maintain competitive standing.
Aug 1994 - Sep 1999

Communications Manager

AdvaMed (Advanced Medical Technology Association)
  • Organized event logistics for quarterly and annual Board meetings; represented Association at high level conferences (e.g., founders, presidents CEOs) to recruit membership and answer queries regarding Association policy.
  • Developed communication strategy to members and committees, updated the Website content based on current activites on the Hill, and assisted in the editing of testimonial papers.



Online Marketing Certificate

Online Marketing Institute

Bachelor of Arts



Media Trained

Media training includes how to answer and deflect questions from reporters as well as proper body position when answering questions from the media.

Social Media Marketing and Tracking

Google Analytics Google Adwords Google Adwords Editor Basecamp HTML (basic) Hootesuite TweetDeck Twellow Marketing Samuri WordTracker Social Media Platforms: YouTube, Facebook, Twitter, Digg, Reddit, Delicious, StumbleUpon