Frances Eden

Frances Eden

Summary

Frances is Director, eLearning Services at QUT where she is responsible for leading the development and implementation of strategic University initiatives in teaching and learning with particular respect to the virtual environment and responding to digital disruptions opportunities.

Frances has had 20 years experience in the education industry. She began her career as a secondary teacher after completing a Bachelor of Education (Honours) at QUT. After gaining valuable teaching experience she began her career at Pearson Australia, a leading global provider of digital and print learning and assessment solutions and services. She also completed a Graduate Diploma in Business Administration at the University of Queensland.

At Pearson Australia she held the positions of Editor in Chief and Head of Concept Development and was a member of the Senior Management team for 6 years. In these roles she led the development of Higher Education digital and print learning and teaching solutions.

Over 14 years at Pearson Australia Frances developed extensive experience in developing higher education eLearning products, leadership and strategy development, financial management, negotiation, stakeholder management, team development and change management. Her experience and knowledge supports the concept and asset development of transformational educational solutions and services for the fast changing education industry.

Her key interests include strategy, leadership, change management, eLearning, learning analytics, learning efficacy and serious educational games.

For current Testimonial Quotes and Professional Development Training details, please see attachments.

References will be made available on request.

Work History

Work History
May 2014 - Present

Director, eLearning Services

QUT

Frances is Director, eLearning Services at QUT where she is responsible for leading the development and implementation of strategic University initiatives in teaching and learning with particular respect to the virtual environment and responding to digital disruptions opportunities.

In this role she is accountable for eLearning Service innovation and online learning solutions development.

Sep 2013 - Apr 2014

Head of Concept Development

Pearson Australia

ROLE

Determine Pearson Australia's product creation and service strategy to deliver efficacious, innovative educational solutions for the Higher Education market.  Drive continual product and process transformation and improvement and lead the market in digital educational products that improve student learning outcomes.  Lead the digital and print Concept Development and Custom Specialist teams to ensure strategy implementation and divisional revenue growth.  Nurture and develop partnerships with universities and academics to stay on top of current pedagogical trends and create successful educational solutions.  Collaborate globally with Pearson businesses and external vendors on product concept, testing and development in the area of e-Learning.  Recruit, develop and motivate talented team members to ensure divisional goals are achieved.  Manage financial resources to ensure profit margins so Pearson can reinvest in learning and teaching solutions that help learners improve their lives through education. Management and Team Goal Achievements:

  1. Creation of a new cohesive team culture after business restructure
  2. Ensured ongoing team motivation and goal focus despite disruption of business restructure
  3. Co-managed the redundancy of team members
  4. Reassigned Learning Architect discipline allocations
  5. Took on the management of the new Internal Custom Specialist team
  6. Met with all HED stakeholders to understand their custom solution needs
  7. Recruited and trained new Custom Specialist roles
  8. Took over the management of the New Zealand Publishing program

Strategic Leadership Achievements

  1. Co-facilitated a Digital Strategy Day to set eLearning strategy
  2. Successfully launched 15 Mastering and MyLab eLearning platforms for semester 1
  3. Initiated successful contact with Pearson US and UK to ensure we are involved in new eBook and content disaggregation solution roll outs
  4. Led a global HED academic and student review on eBook and eCourse needs

Collaboration

  1. Initiated meetings with other new service departments managers to build relationships and understand stakeholder needs
  2. Met with new Project Management and Content Creations teams to create a shared vision and work on process and role redesign.
  3. Requested meets with US and UK peers to identify changes their business units and to devise a collaboration plan for 2014
Aug 2008 - Sep 2013

Editor in Chief, Higher Education

Pearson Australia

ROLE

Determine Pearson Australia's local product creation strategy to deliver innovative educational solutions for the Higher Education market. Lead the digital and print Publishing and Content Development teams to ensure strategy implementation and divisional revenue growth. Develop partnerships with universities and academics to create successful educational solutions. Collaborate globally with Pearson businesses and external vendors on product concept, testing and development. Drive continual product and process transformation in order to lead the market in digital educational products. Recruit and motivate talented team members to ensure divisional goals are achieved.

Management and Team Goal Achievements:

  1. Increased local product revenue from $15.6M (2008) to $19M (2013)

  2. Led  and managed the Publishing and Development teams. Teams consisted of 15 staff, including 9 direct reports
  3. Set team goals; aligned performance and rewards; monitored and reported on achievement against goals
  4. Exceeded team product signing goals in 2008, 2009, 2011 and 2012
  5. Met product development goals 2008 - 2013
  6. Met annual expenses budget 2009 - 2012
  7. Successfully managed transformational team culture change 
  8. Successfully managed teams through significant business restructure and redundancies
  9. Developed and promoted 5 staff to senior level, with one moving to the HED Senior Management team
  10. Expanded team by 3 staff members to support digital growth

Strategic Leadership Achievements

  1. Spearheaded product transition from print to leading eLearning Solutions
  2. Developed digital and print product strategy
  3. Held cross-departmental strategy meetings annually
  4. Collaborated globally to ensure involvement on new eLearning initiatives
  5. Re-aligned resources to fast track the creation of digital products
  6. Significantly increased production of Mastering and MyLab eLearning products 
  7. Significantly improved eLearning Quality Assurance process and outcomes
  8. Initiated plant cost saving initiatives in 2010 and 2013.

Collaboration

  1. Collaborated globally (US, UK, Canada, Asia) to ensure involvement on new eLearning initiatives such as eBook evolution, new XL tagging tools, and eCourse product development.
  2. Collaborated with US and UK on potential content disaggregation solution for universities.
  3. Was the HED Sponsor on a collaboration with the UK and across local Concept, Content, Media and Copyright teams to redesign content workflow to ensure content is ready for any form of digital use.
  4. Collaborated across HED, Professional and Vocational, Schools, Production and Copyright teams on a new Preferred and Minimum Rights Policy
  5. initiated a collaboration across HED, Professional and Vocational, and Production to improve digital and print cost forecasting and work more closely across teams on financial management and accountability.
2003 - 2008

Senior Acquisitions Editor, Higher Education

Pearson Australia
  1. Strategy formulation for product across Humanities, Business and Sciences
  2. Relationship building with peers in the US, UK and Canada
  3. Attending annual US conferences to inform local strategy and build relationships
  4. Identified changing university resource needs and discipline trends
  5. Sourced and managed academic authors for print and digital content
  6. Negotiated contracts
  7. Project managed the product life cycle, from concept to launch
  8. Supported sales efforts by presenting product at Sales Meets, and co-calling on campus
2000 - 2003

Sales Representative

Pearson Australia
  1. Grew territory revenue by matching lecturer needs with Pearson Solution products.
  2. Serviced existing customers whilst seeking out new potential
  3. Shared university needs and trends with product developers
  4. Succeeded in role in Brisbane in 2000 and 2001, so was asked to relocate to Sydney to manage a larger territory in 2002
1994 - 2000

High School Teacher

QLD Private High Schools

Worked as an English, Speech and Drama and Film and Television teacher for 6 years across a number of QLD schools: The Southport School (TSS), MacGregor State High and Rockhampton Girls' Grammar

Education

Education

Professional Development

 See file attached titled,  'Professional Development'

2005

Graduate Diploma, Business Admininistration

University of Queensland
1994

Bachelor of Education (Honours)

Queensland University of Technology

Skills

Skills

Service Management

Quality and Continuous Improvement

Strategic Leadership

Communication and Interpersonal

Negotiation & Conflict resolution

Strategic Collaboration and Stakeholder Management

Leader / Manager