Jorge Franco


Summary Bilingual individual with high potential in sales and marketing department. Work experience Kellogg Company , Colombia November 2007- Present- National up the trade channel manager Responsible for up the trade channel strategy, KA s negotiations, trade marketing for UTT channel, shopper knowledge, Category management processes, volume sales follow up, responsible for 46% of company volume, demand planning process and people development. Member of Kellogg 2009-2010 commercial planning team. November 2005- 2007- National down the trade channel manager Responsible for down the trade channel strategy, trade marketing for DTT channel, volume sales follow up (Indexing 117 vs YA) responsible for 54% of company volume, demand planning process and people development. Member of Kellogg 2008-2009 commercial planning team. Procter & Gamble, Colombia 2005 November 2005 Trade marketing manager for traditional channel. Develop, execute and track the different plans for the down the trade channel that allows business growth focused on key strategies in the channel. Assure the correct investment of all resources, validating every month the spent vs the elapsed time in order to have the correct channel support all thought the year. Work with Marketing in order to influence and assure that everyone is working towards the vision, Guaranteeing that all initiatives have the correct support for the channel and focused on low income consumers. Responsible for monthly channel volume forecast. 2004- 2005 Go to market manager. Responsible for the development and execution of the Go to market strategy of the company for 2008 and the development of long term and strategic trade plans for the traditional channel in Colombia. 2002 2004 Key account Manager. Responsible for the development of the number one account around the country in terms of volume, coverage, inventories and profitability on all the subsidiaries (Cali, Medellin, Bogota, Monteria) . Indexing in the last FY 111 vs Ya, second year in a row with double digit growth (LFY IX 118) ,11 points above the MDO with non decreasing subsidiary. Having special focus on the three main strategies for Distributors. (19M US dollars / year). Leader of the Golden store Program for Colombia (A trade plan on the traditional channel). Prepare and implement an annual action plan for business grow and responsible for the forecasting process. Implementation of all the trade plans previously developed for the channel. Development of trade plans for the down the trade channel. Participated in several projects such as logistic efficiencies , sales force automation, distribution plans for specific brands and regions. Introduce training plans to the sales force all over the country. Development of all the team members and design of the work development plan for the next fiscal year. 2001- 2002 Category Manager Administrate the hair care and laundry care categories as a business units around the country for the Grupo Exito (Casino banner) (key customer on the up the trade channel) Point of sale data analysis. Responsible for fair share of shelve to all the companies on both categories. Implementations of efficient pricing and promotion plans based on category analysis. Development of strategies and tactics for both categories. 1999 2001 Sales Representative Responsible for the development of an assigned region (Valle -Cauca) on the down the trade channel in terms of volume sales with customers such as Active wholesalers, Passive wholesalers, Distributors, independent supermarkets and regional accounts. Indexing at the end of the assignment 153 vs YA. Guarantee an excellent distribution of all the products driven by the distributor, developing plans to generate numerical and weighed distribution for the company. Generate plans for all the costumers in order to create consumption of our brands on their stores, based on efficient assortment on shelve and category management techniques. Education Pontificia Universidad Javeriana, Cali, Colombia, 2000 Bachelor of Science in Industrial Engineering Pontificia Universidad Javeriana, Cali, Colombia, 2002 Post graduate in Marketing Languages Fluent Spanish and high English level. Computer Skills Excel, Microsoft Office, Lotus Notes , Internet, Oracle sales analyzer, Posada, intercept , Infact, Advisor Jorge Arturo Franco Calle 107 # 7 -81 Apartment 503 Int 3 Bogot , Colombia Office (057) (1) 4251240 Ext 2509 Celular (057) (315) 3246688 Email: [email protected]

Work experience

Work experience

National Up the trade channel manager

Kellogg´s company