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Experienced Marketer Skilled in Growing Businesses 

PROVEN ASSETS

Multilingual, Ivy League Cum Laude Graduate in Business & Competitiveness with achievements in 25 countries.

Skilled in integrated and multiplatform marketing campaigns, social media, contextual content marketing, email marketing, analytics, SEO/SEM, AdWords, top search engine rankings, and innovative events.

Track record of streamlining operations, reducing costs, increasing productivity, reengineering business processes, promoting brand awareness, and expanding market shares.

Work History

Jun 2013Present

Marketing Strategitst

Uomo Moderno, New York, NY

Won 2014 Hottest Magazine Launch in the US a year after launch and attracted a following of 8,000 event guests within two years.

Performed thorough market research and competitive analysis for international clients to communicate effectively the value proposition of luxury products introduced to the US market.

Created positive brand awareness and boosted lead generation with exponential conversion rates through keyword-based web content, cost-effective videos, engaging social media, and regular segmented email campaigns with A/B testing.

Managing a team of twelve, organized high celebrity events in multiple cities with up to 800 guests.

Set up e-commerce website and optimized sales funnel through detailed analytics, demographic targeting, and remarketing strategies.

Nov 2011Jun 2013

Marketing Director

ITEM Media, Philadelphia, PA

Hired to create the marketing department for five print and digital publications with the goal of generating leads and increasing sales.

Optimized websites and landing pages, multiplying web traffic and generating several million dollars in revenue.

Launched social media on multiple platforms, resulting in exponential audience growth and retention.

Improved email campaigns through demographic segmentation, A/B testing, analytics, database cleanup.

Brokered and expanded mutually beneficial trade agreements with partners, from 4 to over 20 contracts.

Produced traditional and digital marketing materials, including videos, displayed products at industry events and trade shows, and handled advertising from concept to placement.

Oct 2003Nov 2011

Marketing & Business Consultant

MFF Ltd., Italy/US

Created and managed long-term relationships with multiple US and European companies, providing turn-key solutions for increased revenue.

Launched new high-tech pilot projects with Panasonic and Sony for corporate employee development.

Strengthened communication of the European Commission with external entities through regional event planning.

Marketed startup manufacturers in the US and Europe, resulting in exports and overseas distribution.

Assisted in the launch and distribution of the first local men’s magazine in Egypt.

Nov 2002Oct 2003

Foreign Trade Specialist

US Department of Commerce, Philadelphia, PA

Managed a database of 400 client companies interested in exports.

Conducted international market research and introduced US products into foreign markets.

Recruited first as an intern during MBA program, then hired as Foreign Trade Specialist, finally promoted to International Trade Specialist of the Balkans in DC.

Nov 1994Oct 2002

European Director

DPM International, Italy

Expanded the European production and distribution network from 4 to 15 countries.

Oversaw translations, editing, publishing, marketing, and sales of over 1 million copies of books.

Projected and allocated budget for long-term growth.

Sep 1990Nov 1994

Country Director

CEC Foundation, Bulgaria

Spearheaded a nationwide revitalization project in the newly emerging economy by recruiting, training, and supervising a staff of 80 employees.

Raised funds for humanitarian projects and educational programs, founding several adult learning institutes and launching a chain of independent stores.

Organized weekly events and concerts with up to 2,000 attendees.

Sep 1986Sep 1990

Program Director

University of Technology, China

Launched and directed the Linguistic Institute at the University of Technology, which ranked top in the province.

Developed course curricula and trained teaching staff.

Raised program funds and allocated budget.

Organized conferences, seminars, and workshops for teacher training.

Education

Jan 2002Dec 2003

Master of Business Administration

AMU/APUS

Sum cum laude in Business/Competitive Intelligence

Professional Skills

  • Market Research & Analysis
  • Social Media Marketing
  • Copyrighting
  • Branding/Re-branding
  • Press Releases
  • Advertising
  • Events/Event Planning
  • Public Speaking
  • Corporate Training
  • Consultative Sales
  • Import/Export
  • Event Organization
  • Fashion Show Management
  • Publishing & Editing

Technical Skills

  • Word Processing: MicrosofWord
  • Databases: LotusNotes, Access, Magazine Manager
  • Spreadsheets: Excel
  • Graphic: Corel Draw, Photoshop, Page Plus 6
  • Presentations: PowerPoint, Prezi
  • Other: Outlook, Lyrus, MailChimp

Certifications

Feb 2003Apr 2003

Breaking into the Trade Game

Fox School of Business and Management of Temple University
Mar 2003Mar 2003

International Trade

US Department of Commerce

Professional Awards

2014 Hottest Magazine Launch

Awarded by Min, the Oscars for the magazine industry, only one and a half years after its launch!

Personal Awards

International Swimming

Gold Medal in 200 meter backstroke, Bronze Medal in relay, 5th place in 200 meter butterfly, and 6th place in 100 meter butterfly.

Member of Team New York Aquatics.

Foreign Languages

English: Native Fluency

Italian: Native Fluency

Bulgarian: Near Native Fluency

Russian: Fluent

Mandarin: Fluent

Spanish: Intermediate

French: Intermediate

Arabic: Elementary

Vietnamese: Elementary