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Francesca A Lipinski

Master of Science in Marketing Research Candidate

summary

Emerging marketing professional who blends the analytical, creative and empathetic mind with data and consulting to permeate every facet of business and support holistic, mission-driven and sustainable practices

Seeking a position where I can bring my qualitative and quantitative marketing research skills and creativity in strategic planning to foster the success of new businesses and service organizations

Education

January 2019Present

Master of Science | Marketing Research

Michigan State University | Broad College of Business
  • Expected Graduation May 2020 (Online Program) 
  • #1 MS in Marketing Research Program in North America
August 2015May 2019

Bachelor of Arts | Dual-Major in Marketing and Psychology

Michigan State University | Honors College
  • Minor in Leadership in Integrated Learning | Bailey Scholars Program
  • Cumulative GPA 3.55 | Dean's List Every Semester

Experience

January 2018February 2019

Chief Experience Officer

Responsib.ly | Chicago, IL
  • Co-founded a startup and lead marketing & user experience for a web application being designed to integrate consumer and corporate social responsibility
  • Empowering people to lead intuitive and holistically responsible lives through individual initiatives, community cohesion, corporate partnerships, and global  synergy
  • Generating systems thinking & awareness and encouraging action & decision-making centered around global/community wellness by creating individual and corporate incentives
  • Conducting marketing research to fully understand key stakeholders needs to offer integrated segmented product launches and impactful messaging for all personas
MarchDecember 2017

Research Assistant to Industrial/Organizational Psychology Professor

Michigan State University | East Lansing, MI
  • Reviewed 120 research articles and created a database  about narcissism as a trait and personality disorder for Dr. Daisy Chang to study narcissism in the workplace
MayAugust 2016

Rotating Teams Marketing Intern

MBuy Powered by Mediaocean | Chicago, IL
  • Learned the essentials of media buying and planning , analyzing, reporting, and optimizing working within three departments - Digital, Traditional, and Strategy & Analytics 
  • Created a modern digital platform with small team of three interns to visualize popularity connections between TV shows and streamline TV ad buys 
  • Collaborated with team to segment a $1mm budget and deliver a strategic, data-driven proposal for a project involving mass-media campaigns and analytical insight tools 
  • Visualized the future of marketing and business by hosting 10 meetings with coworkers off-site from all levels of the company - from Account Managers to the VP of MBuy 
June 2015April 2016

Social Media Marketing Intern

Big Shot Marketing | Chicago, IL
  • Managed client social media and projects - content marketing and data organization in several industries - landscape, culinary, real estate, fashion, fitness, entrepreneurship
  • Incorporated holistic thinking, creativity, and empathy in all aspects of the marketing process (branding, design, media management and optimization) by working alongside CEO/founder and participating in client facing B2B service contract negotiations
  • Worked remote for six months during freshman year with full responsibility of five clients' social media platforms (Instagram, Facebook, Twitter, LinkedIn+ for each client)

Leadership

March 2018May 2019

Executive Board Member | Soul Speaks Coordinator

MSU Women's Council | East Lansing, MI
  • Creator/coordinator of Soul Speaks , an informal atmosphere for making deeper connections and providing mindfulness support to students for campus wellbeing
  • Co-founded the Coalition of Gender Empowerment Organizations by reaching out to 38 campus organizations all driven by intersectional feminist values to align our actions, collaborate on events, and brainstorm initiatives to connect with MSU's 50,000+ students 
  • Chairperson for Women's Advisory Council to VP of Student Affairs & Services and Representative for Council of Progressive and Racial/Ethnic Students Coalition creating unity between campus organizations and administrative offices to provide comprehensive awareness of issues and activate collaborative solutions