Franca Marroccoli

Summary

Marketing

  • Developed annual marketing strategies and plans that met overall company goals and objectives
  • Collaborated in the execution of social media campaigns
  • Implemented national in-store signage program that reduce overall marketing costs by 25%
  • Contributed in the development of interactive webpages that increase transactional sales by 15%
  • Planned and executed direct mail, print and media campaigns 
  • Collaborated in the development of SEO/ SEM programs with third party consultants
  • Explored and managed Partnership and Affiliate Marketing programs
  • Managed email marketing programs, including e-blasts and monthly e-newsletters
  • Developed and maintained promotional products program strategy and schedule

Event Planning

  • Planned and implemented over 20 success seminars in Business Centre locations, including development of strategy, recruitment of speakers and creation of event invitations, collateral and signage, which resulted in increased customer transactions by 15%
  • Created national event and tradeshow strategy
  • Explored, managed and executed a multitude of national industry tradeshows
  • Maintained online registration database
  • Developed national golf tournament sponsorships programs
  • Created and executed print event invitations

Internal/External communications and Media relations

·Created and executedinternal communications that delivered program strategic objectives to internal staff members

·Managed the created of external communication via third party media agency

·Explored and managed media ad space buys

·Provided leadership and support in public relations via third party agency

Project Management

·Managed all phases of direct marketing projects; briefed creative agencies; monitored

production teams, recruited and guided vendors; and coordinated mailing processes

·Managed the execution of national call scripts via customer care team

Research

  • Conducted qualitative and quantitative research studies to enhance product offering
  • Facilitated research focus groups to better understand customer needs and satisfaction rates
  • Performed competitive analysis

Customer Loyalty

  • Designed and fully implemented a national new customer on-boarding program increasing net new customer activity by 96% within the first 30 days
  • Created loyalty call scripts to be executed by customer care centre

Sales Force Engagement

  • Developed a dedicated nationalonline sales force learning and performance support tool
  • Successfully trained National Sales Managers on program execution to reach program goals and objectives
  • Supported National Sales Manager on customer presentations and business reviews

Work History

Work History
Jan 2012 - Present

Marketing Consultant

Rainbow Lunches
  • Developed long and short term marketing strategies that increased customer engagement
  • Conducted competitive market research studies
  • Consulted in strategic development of web page creation including copywriting and design elements
  • Successfully designed and facilitated regional direct mail campaigns
2000 - 2011

Grand & Toy

Marketing Manager

(2009 - 2011)

  • Contributed in the creation of annual marketing strategies
  • Managed email marketing programs, including e-blasts and monthly e-newsletters
  • Developed Search Engine Optimization plans and Search Engine Marketing programs with third party consultants
  • Created and managed interactive webpages that increase transactional sales by 15%

Promotions Coordinator

(2008 - 2009)

  • Designed and managed a national customer onboarding program that delivered automatic marketing initiatives to new customers, increasing their activity by 96% within the first 30 days of launch
  • Planned and implemented over 20 success seminars in Business Centre locations, including development of strategy, event invitations, collateral and signage, which resulted in increased customer transactions by 15%

Marketing Coordinator

(2007 - 2008)

  • Created national event and tradeshow strategy
  • Explored, managed and executed national industry tradeshows
  • Developed and maintained promotional products program strategy and schedule

National Sales Assistant

(2000 - 2006)

  • Successfully assisted over 30 National Account Managers on the creation of business review presentations to National clients including the creation of purchase and usage reports and PowerPoint presentations
  • Developed and executed National Sales Force contests and celebratory out of town events

Education

Education
Jan 2012 - Present

Seneca College of Applied Arts & Technology
2011 - Present

Canadian Marketing Association