Erik van der Zijden is an entrepeneur, marketing professional, new media evangalist and autodidactic techno-nerd. He co-founded DigiRedo,consultants and producers of new media for internal and external communication. He currently also holds a position at Intervet, a global leading veterinary pharmaceutical company and part of Merck Inc. as Innovation Manager. In this role he is responsible for embedding innovation within the organization based on Enterprise 2.0 principles.
Before his activities in the world of innovation and new media Erik worked in various international sales and marketing functions within the pharmaceutical world. Erik holds two bachelor degrees in Biomedical Sciences and International Management. In 2004 he graduated at the Business School Nederland for his MBA.
Erik is a blogger on various blogs such as for example Marketingfacts.nl, the leading marketing-related blog within the Netherlands. He is also a public speaker at several congresses.
Erik is also an Apple addict. He lives in Oss, the Netherlands together with his wife Floor and daughter Yara.