Erik van der Zijden is an entrepeneur, marketing professional, new media evangalist and autodidactic techno-nerd. He co-founded DigiRedo,consultants and producers of new media for internal and external communication. He currently also holds a position at Intervet, a global leading veterinary pharmaceutical company and part of Merck Inc. as Innovation Manager. In this role he is responsible for embedding innovation within the organization based on Enterprise 2.0 principles.

Before his activities in the world of innovation and new media Erik worked in various international sales and marketing functions within the pharmaceutical world. Erik holds two bachelor degrees in Biomedical Sciences and International Management. In 2004 he graduated at the Business School Nederland for his MBA.

Erik is a blogger on various blogs such as for example, the leading marketing-related blog within the Netherlands. He is also a public speaker at several congresses.

Erik is also an Apple addict. He lives in Oss, the Netherlands together with his wife Floor and daughter Yara.

Work History

Work History
Sep 2008 - Present

Innovation Manager

Intervet/Schering-Plough Animal Health The Netherlands
Stimulate innovative thinking by developing and implementing relevant tools, sharing best practices, coaching and training of team members on new media. Initiation of projects based on innovative concepts, from start to market introduction and monitoring the resource variables of these projects. Development of new initiatives and processes such as Strategy Execution, Customer Value Chain analysis, Value-Adding Services, Innovation KPI's, Stage Gate Reviews and Portfolio Management
2006 - Present

Founder, New Media Architect & Producer

As founder and Creative Partner together with René van den Bos we help organizations improve internal and external communications and operate on the crosspoint of three major trends in business: new media, innovation and storytelling. Our customers can be found in the pharma industry, bakery ingredients, training, chrome production, governments, trade organizations, etc. See for more details
Feb 2005 - Sep 2008

International Product Manager

Intervet International

Responsible for the global strategic marketing policy of the product group 'Equine Biologicals & Pharmaceuticals' within the Companion Animal Business Unit. Leading role in brand building, product introductions, and promotional strategy of this group. Facilitating the translation from market needs into R&D projects. Development and introduction of innovative marketing concepts based on new media.

Feb 2003 - Feb 2005

Export Sales Manager

Intervet International BV
2001 - 2004


BSN Nederland
Feb 2000 - Jan 2003

Business Manager

Intervet International BV
Feb 1998 - Jan 2000

Assistant Area Manager

Intervet International BV
Dec 1998 - Aug 1999

Product Marketing Specialist

Intervet International BV
Jun 1995 - Feb 1998

Assistant Area Sales Manager

Diosynth BV
1993 - 1994

Trainee R&D Biochemistry

Did research on the effects of Nitric Oxide in endothelian cells. Set up a test model to be used instead of animal testing.


2007 - 2008

Digital Video Producer

College of Multimedia

Non-linear editing, motion graphics, audio editing, DVD authoring, compositing, 3D animation. Final Cut Pro, Motion, DVD Studio Pro, Soundtrack, After Effects, Cinema 4D.

2002 - 2004


Business School Nederland

This executive MBA was an intense experience. In 3 years sacreficing evenings, weekends and holidays teh ins and outs of strategy, marketing, financials, operations, and human resources were mastered. 



1994 - 1995


Hogeschool van Utrecht
1990 - 1994


Hogeschool Rotterdam





Pharma marketing and product management for global brands. Responsible for one of the key products of Intervet's portfolio, leading the brand team to built a global brand. Early adopter of new media and introducing this within the organization. Portfolio management Product launches