Zarina Lalaeva

Work History

Work History
Feb 2010 - Present

Group Purchasing Manager (TLS)


Lead purchasing activities and projects within a specific purchasing category (Top Line Services: Co-packing, Co-Manufacturing, POS, Overheads, Media, BTL, Research, etc) in order to ensure best quality and consistency of purchased services/materials at optimum cost and desired high level of quality from suppliers. Develop and implement strategies to drive Danone Russia competitive advantage in supervised purchasing category.

Main objectives:

·Operational Management of Co-Packing and Co-Manufacturing for Danone Russia & CIS with budget circa 1bl RUR. Outsourcing research, production start-up, operational models for all outsourcing activities, day-to-day management, value optimization;

·Defines and implement clear mid- and long-term purchasing strategy within a specific purchasing category (> 100ml EURO) in line with Danone Russia strategic objectives and outlines tactics to achieve the stated goals;

·Participates in cross-functional taskforce to support new business activities in order to drive business initiatives for Danone Russia;

·Manages development and purchasing process for the group.

·Defines the purchasing methods and the instruments for the specific markets;

·Participates in defining the company purchasing budget for the specific category

·Ensures optimal sourcing in terms of cost, timing and business security

·Ensures implementation of the cost optimization projects;

·Manages supplier relationships and supplier development; evaluate suppliers performance;

·Seeks for and brings to business opportunities for innovation projects

·Manages and coaches a team, plays direct role in their professional / personal development. Analyzes and improves team performance;

·Drives and implements continuous improvement programs that positively impact Key Business Indicators.

Jun 2009 - Feb 2010

Senior Commercial Project Manager


Development & Quality commercial execution across the business portfolio; Leading the execution of annual launch calendar for specific product portfolio; Participating in the commercial planning process and the S&OP. Volume forecasting: partnering with Demand Planning to provide inputs to the forecast on a monthly & annual basis. Managing the specific products portfolio: new product development and product change based upon: Timeline, resources; Risks & Opportunities; VAS, contract; Managing dedicated product portfolio & driving it in IPM, Demand review, SC Review cycles. Ensuring Gate Keeping decision-making activities. Conducting product post-launch evaluation and in-timely improvement / product rotation/ de-listing activities to maximise the launch efficiency;Partnering with channel development liaisons to develop targeted support plan, including concepts, promotions, POS, logistics & field/ customer communication; Partnering with Consumer Marketing and Global Supply chain on new product sourcing;Partnering with L&CO to manage supply and ensure project delivery on key financial metrics. People management & development, coaching, trainings; team working.

Jul 2007 - Jan 2009

Commercial project manager


Commercial projects execution & commercialization of innovations;Leads & manages innovation projects & iternal stakeholder engagement; Build team/relationships/ partnerships through strong leadership, motivation, direction & coaching; Set clear, specific & realistic objectives for each specific piece of activity in the mix and define KPI’s; Introduce systems to track progress of projects vs. operating plan – ensure remedial action undertaken with appropriate cross-functional alignment; Assess the quality of relationships & drive development of new/ effective ways of working; Build & manage effective cross functional relationships;Post Launch evaluation analysis, achieved targets vs business goals planned; Obsoletes, slow movers & forecasting activities

Jun 2006 - Jul 2007

IPM Manager

Cadbury Russia

Management of process integrated portfolio:Keeping cross-functional links to provide process advance through business areas; Seeking the right balance of innovations; Management of value optimization projects; Participating in the strategic and annual commercial planning process and the BU S&OP Portfolio Management Reviews (PMR). In the latter, leading the review on a periodic basis to ensure the business has visibility of and actively managing in response to the innovation pipeline; Managing the entire portfolio of new product development and product/process changes recommending project prioritization based upon: changes to key metrics i.e. timeline, resources; risks associated with these changes; opportunities; impact upon VAS, speed to market, contract, innovation and risk targets, process improvement, launch supports; Working with the regional and global IPM leaders and the other BU IPM leaders in capturing project learning’s, improving the IPM process, and ensuring IPM process integrity and consistency; Managing overall IPM effectiveness, setting performance goals, measuring and communicating performance; Coaching and developing colleagues involved with the IPM process to ensure they have the appropriate capabilities to successfully manage and execute CS innovation goals

Aug 2004 - Jun 2006

Supply Chain Project Manager

Cadbury Russia

Coordinates all IPM activity for a supply chain hub, that the hub is responsible for delivering Local CU Projects + InterCompany projects; Work in partnership with the commercial of the other hub to develop &\or implement a manufacturing solution which: delivers the commercial requirements is consistent with the overall delivery of the EMEA Supply Chain agenda and strategy; Acts as a guardian of the Cross Border Sourcing process – after a product is launched, ensures that it is still managed according to the way that was defined in the brief; Liaise with Local Supply and InterCo Supply Contacts to ensure operational input is fed into Gate Papers and communicated to Project Managers, flags out key issues to be communicated from supply to IPM Commercial Leader; Participation in planning of launching new products within the business strategy, production planning, planning of materials requirement for new projects; Product hierarchy creationControl of the movement of materials and products within and outside company; Export & Import Contracts making, documents arrangement; Analysis of finance evaluation of profitability new projects: cost of goods, delivery cost, customs duties, etc; Communicates with Sourcing Strategy & Ops Development to global EMEA level; Reports on project Status to Supply Chain Board

Sep 2001 - Sep 2004

R&D, technology

Cadbury Russia

Testing and approval new raw materials and changes of technology process for better; control raw materials and suppliers to provide stability of production and new products advance; Interacting with suppliers and distributors, search of new raw materials/ingredients;Active participation on launching new products and technology supporting online production; Determine each project's management requirements; identify project teams, assign project objectives, track progress, monitor timelines; Promote and good communication related to work on cross functional teams (marketing, finance, purchasing, technical, production, planning) for realizing ideas and some projects; Development and admin a knowledge base.




Oxford ВSch

M&A Transaction and affiliates management


University of Liverpool
2007 - 2008

Birkbeck, U. of London
2008 - 2008

Category Management

Chartered Institute of Marketing
2002 - 2006

Economics and Management

Moskovskij Gosudarstvennyj Tehniceskij Universitet 'MAMI'
1995 - 2000


Novgorodskij Gosudarstvennyj Universitet


High energy delivery-focused professional with excellent cross-functional and international experience in new product development, project & portfolio management, supply chain management, procurement  in a leading multi-national FMCG who speaks fluent English and is internationally mobile