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"Delivering Marketing Excellence"Barbara is a highly driven, self-starter, with 14 years experience executing corporate sales and marketing communication programs, and educational development across diverse industries including medical device and financial services. She is seeking a marketing position where she can utilize her excellent communication skills and ability to quickly establish relationships with colleagues, customers and leaders of diverse backgrounds. She is known as the "go-to" person who is resourceful, adaptable, and committed to business results and customer satisfaction. Barbara's pragmatic leadership style directly, quickly and methodically moves organizations forward and she enthusiastically welcomes challenges, solves problems, and offers organizational structure. Her strengths include conceptualizing, orchestrating and administering sales and marketing strategies that effectively reinforce and build the brand image and directly impact organizational performance.


Marketing Communications, Corporate Communications, Sales Training Programs, Community Relations, Investor Relations, Trade Show & Event Management, Project Management, Corporate and Executive Administration, Process Improvement, Sales Lead Generation, MS Office, Word, Excel, Access, PowerPoint, Visio, ACT,, Adobe Acrobat, InDesign, Photoshop, PeopleSoft

Work experience

Jun 2008Dec 2009

Associate Manager, Professional Education / Marketing

ev3, Inc.

Managed internal sales training programs and course content delivered to 175 territory managers and supporting clinical personnel ensuring regulated knowledge proficiency of products and marketing programs. Assured consistency in corporate messaging and branding.

Jun 2007Jun 2008

Corporate and Marketing Coordinator

Restore Medical
Managed corporate and marketing initiatives integrating sales and marketing programs for physicians and patients to build brand and business awareness. Ensured professional presentation and consistent brand messaging through marketing collateral, sales training materials and trade show programs.
Jan 2005Dec 2006

Corporate Communications/Investor Relations Analyst

TCF Financial Corporation
Developed and implemented corporate communications and investor programs to engage stakeholders and increase understanding of products and services. Worked closely with executive management, investor community, Board of Directors, and media.
Oct 1998Dec 2004

Sales & Marketing Coordinator / Executive Administrator

Winthrop Resources
Generated pre-sales leads and market identification opportunities while aligning corporate operational functions. Managed divisional human resource functions and employee service and recognition programs.
Jan 1996Oct 1998

Executive Assistant

TCF National Bank
Provided C-level administrative support to senior management (Board of Directors, President, CEO and General Counsel) in a highly confidential and professional manner.


Bachelors of Arts

Bethel University

Summa cum Laude

Coursework included: Business Management, Communications, Finance, Information Technology, Ethical Decisions, Organizational Trends and Management, Strategic and Financial Planning, Marketing Management, Human Resources Management, Managerial Accounting

  • Phi Theta Kappa National Honor Society
  • Kappa Beta Delta International Business Society
  • Business Communications Professional Development Certificate
  • Feb 2010Present


    University of St. Thomas

    Coursework includes: Strategic Communication Planning, Public Relations / Media Relations, Persuasion, Marketing Communications / Branding, Strategies in Advertising, Promotional Marketing, Web-Based Communication, Internal Employee Communication, Teambuilding and Group Process, Creativity, Interpersonal Communications, Business Communicator Leadership,