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Lectures and media interaction

  • Resource person on 'Raising funds from Individuals' for Resource Alliance workshop in Lucknow
  • Spokesperson for Greenpeace India fundraising unit at press orientations
  • Several internal trainings and orientations to existing and new staff at Greenpeace India


  • To work for an organisation which has committed goals for growth and strives for the betterment of society. 
  • To create industry leading standards and services by exploring unexplored opportunities for fundraising in India
  • To share my experiences and inspire people that I work with thus enabling them to achieve greater success.

Key Achievments

•   Established Reactivation and upgrade as an important income stream

•   Revamped the supporter communication and database systems

•   Co-strategized India's biggest non-profit internet campaign

•   Conceptualised and launched, Greenpeace India's outreach website

•   Led the middle management team in drafting a retention proposal for Greenpeace.

Work history

In reverse chronological order:

Greenpeace India : I have been working with Greenpeace India, on various positions for the last 5 years. 

Feb'09 - Current :  Fundraising Research & Development Officer

Feb'08 - Jan'09   :  Web Strategist

Jan'06 - Dec'09  :  Supporter Services Co-ordinator

Sep'05 - Dec'05  :  Office Co-ordinator

Detailed information on my responsibilities is also provided below on page 2.


  • Photography
  • Reading 
  • Keeping myself updated on latest trends in marketing, internet, management

Events / Trainings attended


  • Fundraising professional wtih 6 years of solid experience.
  • Successfully raised funds  through a variety of channels.
  • Managed teams generating incomes of upto Rs. 6 million.
  • Lead the Middle Management team in Greenpeace India

Personal Details

Marital status: Married

Religion : Non-existent

Date of Birth: 19th May 1979

Work experience

Feb 2009Present

Fundraising Research & Development Officer

Greenpeace India

Key responsibilities & work areas:

  • Exploring newer channels of fund raising such as Internet, Mobile phones, Direct TV, tele-calling etc.
  • Work with the existing fund raising team to improve systems & processes and enabling them to make fullest use of the latest technologies
  • Supporting the Greenpeace India fund raising program by generating leads through new media channels for conversion through online and offline channels
  • Participation in the wider discussion of the Fundraising and New Media team on the overall fundraising strategy and suggest improvements in the Direct marketing and Donor care programs.
Feb 2008Jan 2009

Web Strategist

Greenpeace India

Key responsibilities & work areas:

  • Part of the team that setup the new-media unit in Greenpeace India
  • Strategizing online campaigns to achieve both program and fundraising objectives
  • Analyzing the effectiveness of the online program vis-à-vis fund raising and campaigns
  • Tweaking strategy / top line messaging to ensure project deliverables are met.
Jan 2006Jan 2008

Supporter Services Coordinator

Greenpeace India

Key responsibilities & work areas:

  • Setup the supporter communication channels for interacting with supporters
  • Started the reactivation and upgrade program and took revenues from Rs. 0 to Rs. 6 million
  • Created a supporter retention and communications strategy.
  • Managed the database of almost 50,000 supporters, ensuring all financial and non-financial transactions happen on time.
  • Kick started the merchandise program through online sales
Sep 2004Dec 2005

Office coordinator

Greenpeace India

Key responsibilities & work areas:

  • Overall responsibility for the smooth running of the Ahmedabad Office.
  • HR/Finance/Admin responsibilities for the Ahmedabad Branch.
  • Strategic direction to the direct marketing team based on monthly reviews.
  • Recruitment and training of Direct marketing staff
  • Media relations
  • Getting permissions from corporates for fund raising in their premises
Jul 2003Aug 2004

Public Relations Officer

SPRAT [Society for the promotion of Rationality]

Key responsibilities & work areas:

  • Handling all media & police exigencies.
  • Fund Raising
  • Recruitment and training of staff for deployment at branches
  • Interacting with donors and dignitaries visiting the organization. 
May 1995May 2003


Before this I did photopgraphy for seven years for several firms in Bombay, Ahmedabad, Delhi for 7 years.


Jan 2000Jan 2001

Diploma in Information Technology

Gujarat Institute of Information Technology
Jun 1998Jun 1999

Higher Secondary Certificate

Gujarat Secondary Education Board