Fortuné Alexander

Summary

International marketing executive with 14+ years of high tech experience. Expertise in both business-to-business and business-to-consumer marketing strategy and execution. Proven track record of delivering sales and profit growth. Functional expertise in business development, new product planning, product launch, PR, brand management, market research, promotional planning, retail marketing, space planning and pricing.

Fluent in English and French

American citizen

Work History

Work History
Apr 2007 - Present

Marketing Director, Europe

SailTime
  • Developing and implementing marketing strategies for the world’s largest fractional yachting company with a fleet of 150+ yachts  
  • Created and led marketing campaigns incorporating web advertising, print and direct mail which increased lead generation by over 20% in 2007
  • Signed two new franchisees in 2007. New locations to contribute over £500,000 in revenue over the next 5 years 
Nov 2005 - Apr 2007

Marketing Director, PC World

DSGi

Job scope

  • Member of senior management team responsible for £2 billion portfolio revenue
  • Provided strategic leadership for the marketing function (22 employees) 
  • Managed £20 million annual advertising budget (TV, print, web) 
  • Developed PC hardware marketing plans for all UK chains (PC World, Currys and Dixons)

Key accomplishments

  • Increased operating margins .4% by consolidating PC brands and redefining the “private label” PC strategy 
  • Created and implemented a new hardware merchandizing strategy which yielded higher sales mix of notebooks and media center PCs
  • Delivered incremental £12 million in sales during peak season by creating and delivering a plan to sell flat panel TVs in PC World  
  • Secured additional £2 million MDF from Microsoft by developing a Vista launch strategy designed to maximize sales of Vista Home Premium
Jan 1994 - Oct 2005

Sr. Marketing Manager

Dell

Lived and worked in the following European countries: France, Norway and the UK

Job Scope:

  • Head of EMEA marketing for commercial PCs - $6 billion portfolio revenue 
  • Member of the EMEA Marketing Leadership Team
  • Developed annual marketing plans and quarterly campaigns for commercial sales and marketing teams to execute  
  • Provided leadership and development for marketing managers across EMEA responsible for competitive analysis, marketing campaigns, product life cycle management  

Key Accomplishments

  • Implemented marketing plans delivering 45%+ Y/Y NB unit growth & 8% OPINC
  • Achieved #1 market share position for commercial PCs in UK, France and Norway 
  • Developed notebook product mix shift strategy which increased operating income by 2pts
  • Championed European market requirements for embedded broadband notebooks and collaborated closely with Vodafone to forge a strategic partnership 
  • Increased the capacity of the European marketing team while reducing overall staff costs by relocating back office positions to Bratislava, Slovakia

NOTE: Moved from the US to Europe in 2004. Served in additional roles at Dell located in Austin, Texas from 1994 to 2003. 

Education

Education