Accomplished, international award-winning marketer with proven experience in a broad spectrum of industries and media. Range includes journalistic writing and editing for magazines, newspapers, and books; local and national public relations campaign planning; and strategic marketing and creative direction for Fortune 100 packaged goods, health care, corporate, technology, and financial brands. Earned master’s degree from nation’s #3-ranked graduate school journalism program. Able to successfully juggle multiple projects and tasks while delivering world-class, error-free results.
1999 - Present
Web copywriting for local businesses, including law firms, engineering firms and insurance agencies. Co-founder of www.WorkingMomsAgainstGuilt.com (named Best Parenting/Family Blog by Real Simple magazine in March 2008). Regular contributor to Watercooler column on popular website Mommy Track’d (www.MommyTrackd.com). Contributed chapters to several how-to genealogy books (F&W Publications), as well as articles for national and local magazines such as Ohio Super Lawyers, New York Super Lawyers, Travel Today, Cincinnati Magazine, Design, Heritage Travel, Family Tree Magazine, and Personal Journaling.
2008 - 2009
Associate Creative Director
Planned and edited 50-plus print magazines a year (including editorial and promotional content), targeting best customers of Kroger, the country’s largest grocery retailer. Magazine topics included cooking, parenting, beauty, gourmet cooking/wine, sports events, holidays and more. Built and worked with a nationwide network of 300 top-tier freelance writers to contribute editorial content based on their expertise. Created and implemented editorial style guide to maintain cohesive copy, voice and tone across all Kroger best-customer publications. Concepted and wrote some of the industry’s highest-performing direct mail pieces (response rates of 40% and higher). These mailers engaged Kroger’s best customers on behalf of General Mills, GlaxoSmithKline, Procter & Gamble, Unilever and others. Helped proofread and copy edit print, web, and email creative pieces.
2003 - 2008
Led creative strategy and copywriting for integrated marketing campaigns and relationship programs at industry-leading agency. Concepted, executed, and managed wide variety of interactive projects, such as podcasting, content management systems, rich media campaigns, video-enhanced websites, e-commerce, newsletters, viral applications, and Flash-based online tools and websites. Supervised internal staff of writers and manage pool of freelance writers. Clients included Abbott Nutrition (Similac, Ensure, Glucerna), Procter & Gamble (HealthExpressions.com, Metamucil, Pepto-Bismol, Vicks, Fibersure, Folgers, Luvs, Pampers, PUR), ConAgra Foods (Healthy Choice, Hunt’s, StartMakingChoices.com, Egg Beaters), McCormick, IXIS, and NCR. Won multiple awards in Internet Advertising Competition, Web Marketing Awards, and Procter & Gamble Healthcare Communication Awards.
2002 - 2003
Public Relations Director
Contemporary Arts Center
Created and conducted local and regional public relations campaign to promote opening of new Contemporary Arts Center building (called “the most important American building to be completed since the end of the cold war” by the New York Times). Wrote press releases and fact sheets, planned media events, handled media outreach, and responded to ongoing media inquiries. Media outlets ranged from local (Cincinnati Enquirer, Cincinnati Magazine, and TV news stations) to national (New York Times, NPR, and CBS Sunday Morning). Coordinated with consultants on related national and international campaign. Wrote, edited, and directed redesign of quarterly Center newsletter.
2000 - 2002
Managing Editor/Family Tree Magazine
Wrote, edited, and assigned features, columns, and departments for 85,000-circulation bimonthly national magazine Coordinated with art director on design, photography, and illustration. Contributed daily content and features to FamilyTreeMagazine.com. Edited, wrote, HTML-coded, and promoted weekly e-mail newsletter, whose database increased 800% from 2000 to 2002.
1998 - 1999
Fort Pierce Tribune
Covered county government, police, and breaking news events for 30,000-circulation, award-winning daily newspaper in Fort Pierce, Florida. Won award for explanatory reporting in 2000 Florida Society of Newspaper Editors’ journalism competition.