Carole Lotito

Carole Lotito


Making it easier for salespeople to sell. Senior Advertising Marketing Manager who asks and listens, then develops, produces, positions and promotes products that provide effective, realistic solutions for customers. Arm sales staff with meaningful information essential to their consultative role. Expertise in digital, broadcast, print and direct mail--and the practical integration of the complete product mix.

Exceptional work ethic, can-do attitude and positive, upbeat personality; the "go-to" resource.Note: Current NJMG employees are not permitted to provide employee references or recommendations.

Work History

Work History
Nov 2003 - Present

Director of Advertising Marketing

North Jersey Media Group

Senior management/executive level responsible for advertising sales marketing of multiple Internet sites, Yahoo behavioral targeting, Monster, mobile messaging, daily newspapers (The Record and the Herald News), direct mail, magazines and 40+ community newspapers. Annual advertising sales revenue: $125M Complete support for 65 sales executives and managers including strategies, concepts, research, designs, collateral, presentations, promotions, branding, partnerships, and marketing plans.

• Outperform sales targets of more than $1,500,000 by managing teams to plan, develop,market, steer and produce 50+ special sections and features annually. Improved results even in recessionary economy by re-focusing on early planning stages to ensure product excellence and staff embracement.

• Increased revenue by developing NJMG corporate-wide integrated media plan. Using a customer solution-based approach, the plan is templated to encourage sales staff adoption and maximize limited resources.

• Led interdisciplinary strategic planning teams comprising internal ad sales, marketing, creative and management stakeholders to increase upsells in mid-level accounts by 25%.

• Established interdepartmental SOPs that saved more than $50,000 annually, improvedad performance, maximized partnership opportunities and streamlined internal efforts.

• Author and design state-of-the-market presentations for national advertisers including Macy’s, Sears, Kohl’s, Home Depot, and Nordstrom. JCPenney and Neiman Marcus noted theirs as “the best they’ve seen.”

• Improved teamwork, job skills, productivity levels and morale in a bare-bones work environment by piloting department-wide “Operation Brainstorm.”

• Led/coordinated two successful staff reorganizations.

Oct 2002 - Nov 2003

Sales Presentation Writer

North Jersey Media Group

Vastly improved professional appearance and graphic standards and unified company image with first department marketing collateral plan (self-initiated). Conceived and designed all company advertising marketing presentations.

Jan 1996 - Oct 2002

Healthcare/Pharmaceutical Marketing Consultant, Copy Editor

Innovative Communicatons Co.
Jan 1994 - Jan 2002

Marketing/Public Relations Specialist

Pascack Valley Hospital/Wellcare Group

•Developed and implemented marketing plans, programs, positioning, collateral, and events for a wide variety of clinical and non-clinical areas for this community hospital and its affiliates.

•Planned and directed entire redesign of hospital website; responsible for ongoing content, architecture and branding compliance.

•Researched, wrote and designed a 52-page patient care manual on total joint replacement, which became the hospital's patient education template.

•Was selected to manage all presentations for physician and C-level management staffs.

•Initiated the automation and streamlining of the physician directory (print and online versions), greatly improving product usefulness and reducing production costs by 75%.

Jan 1980 - Jan 1987

Senior Unit Manager; Finance and Systems Manager

NBC Sports

Events included Wimbledon, NFL Football (including Super Bowl).





Bachelor of Arts

Montclair State University