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Floree Whyte

Communications, Advertising & Digital Marketing Professional

Core Competencies 

Communications 

Digital Marketing (Social Media, SEO)
Public Relations  Editing 
Copy Writing  Advertising 
Content Creation  Creative Writing 

Work experience

Jan 2016Present

Communications Coordinator

Antigua Public Utilities Authority
Sep 2011Dec 2015

Public Education Coordinator

Coordinated the external communication efforts of APUA from conception to execution. This role entailed the mastery of all forms of mass media from traditional to digital.

Career Highlights

  • Created the Green Antigua brand currently used to market all renewable energy campaigns.
  • Handled Crisis Communications after Hurricane Gonsalves.
  • Increased the APUA, imobile and inet social media pages by XXXXX
  • Branded and managed inet's 10th Anniversary, amassing over 600 new customers in 2015.
  • Branded and managed inet's More Speed for Less campaign amassing over 200 new customers.
  • Curated and managed APUA's website from conception.
Feb 2008Sep 2011

Graphics & Marketing Assistant

West Indies Publishing

Assisted with content compilation, editing and designing of local/regional magazines.  

Career Highlights:

  • Compilation and management of Discover Dominica magazine
  • Design of Holiday Bequia magazine
  • Management of new company website
Aug 2007Dec 2007

Assistant Account Executive

BB&B Publishing

Assisted with the planning and execution of marketing plans. Responsible for copy writing and editing advertisements and print work.

Education  

Sep 2003Jun 2007

Hons. Bachelor of Arts in Communication, Culture & Information Technology Hons. Bachelor of Arts in Professional Writing and Communication

University of Toronto Mississauga, Canada 

The CCIT degree program focuses on the generation, diffusion, and social impact of new technologies, and how media and technologies interact with commerce, culture and communication. 

The Professional Writing and Communication degree program teaches the principles of how rhetoric and language play a crucial role in academic, artistic, professional,
personal and public settings. 

Certifications

Sep 2015Apr 2016

Digital Marketing Management 

University of Toronto School of Continuing Studies

The program teaches the foundations of the field as well as the specialist disciplines of search engine marketing and social media marketing. Enables students to fill specialist, leadership and management roles and use digital marketing to achieve measurable return on investment (ROI).