Vice President Marketing
Lead the upstream product development and corporate strategy and downstream marketing strategy, demand generation, events and corporate communications for a medical device company. Focus on marketing to healthcare providers and patients.
Manage marketing program development, priorities, tactical execution and analysis across marcom, digital, creative, market research, brand strategy and events.
- Improved 2015 growth of promoted product to 21%.
- Managed specialty sales team and achieved 35% growth in UltraHealth product in 2014 and 2015, 10x market growth.
- Leading the third year of long-term corporate strategy realignment that is resulting in new corporate positioning, new strategic business goals and new product pipeline.
- Upgraded online acquisition and customer retention programs with a marketing automation platform; increasing leads, ROI and CRM accountability. Unified demand generation programs including email campaigns, landing page optimization, display, websites, social media, webinars, SEO, SEM, PPC allfully integrated with CRM.
- Established robust marketing tools and content for doctors (B2B) that include advocate videos, collateral, case studies, market studies.